TBWA\Chiat\Day

TBWA\Chiat\Day ( ) is the American division of the advertising agency TBWA Worldwide. Created as a result of the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer, the advertisement that introduced the Macintosh computer. The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.

TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network GGT BDDP.

The current president of the Los Angeles office is Courtney Nelson; the New York office is headed by Rob Schwartz.

Portfolio "1984" (1983) "Lemmings" (1984) PowerBook 100 campaign with Kareem Abdul-Jabbar (1991) Dan & Dave (1992) "If only they'd used a Jiffi condom" (1993) Jack Box (1993) the ImagiNation Network (1993 or 1994) Crash Bandicoot (1996) Final Fantasy VII "$20 Million Campaign" (1997) "Think Different" campaign (1997) Taco Bell chihuahua (1997) Bloody Roar (1997) Bloody Roar II: The New Breed (1999) Gran Turismo 2 (1999) Pets.com sock puppet (1999) Hummingbird (television ad) Infiniti I35 (2001) Switch (2002) Absolut Vodka's "Absolut Marilyn" campaign (2005) Keep a Child Alive's "Spirit of a Child" campaign (2005) Hello Tomorrow (2005) "Get a Mac" campaign (2006) Gatorade "G" logo (2009) Theranos (2012) Southwest Airlines' "Welcome Aboard" campaign (2013) University of Phoenix (2019)

TBWA\Chiat\Day

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