Since becoming a member of the Australian Football League (AFL) in 1995, there have been six permanent senior coaches of the Fremantle Football Club men's team, and three of the women's team. There have also been three caretaker coaches, who coached for short periods after the permanent coach was sacked or unavailable.
The Fremantle Women's football team has played in the AFL Women's league since its inauguration in 2017. Michelle Cowan was the inaugural coach, before her resignation in April 2017. Trent Cooper coached the team from the 2019 AFL Women's season until he was replaced by former player Lisa Webb in 2023.
AFL Statistics current to completion of the 2025 AFL season Men's team # Coach Seasons Total gamesFinals gamesAchievements G W L D Win% G W L Win% 1 1995–1998 88 32 56 0 36.4 2 1999–2001 53 13 40 0 24.5 3 2002–2007 129 67 62 0 51.9 4 1 3 25.0 4 2007–2011 97 39 58 0 40.2 2 1 1 50.0 5 2012–2019 184 96 87 1 52.4 9 4 5 44.4 2013 Runners-up 2015 Minor Premiers 6 2020– 138 77 59 2 56.52 3 1 2 33.3 2026 Minor Premiers 2026 Runner-Up
Acting/Acting/Caretaker coaches # Coach Seasons Total gamesFinals games G W L D Win% G W L Win% 1 2001 13 2 11 0 18.2 2 2019 1 0 1 0 0.0 3 2022 2 2 0 0 100.0
AFL Women's Statistics current to round 4 of the 2025 AFLW season Women's team # Coach Seasons Total gamesFinals gamesAchievements G W L D Win% G W L Win% 2017–2018 14 4 9 1 32.1 2019–2022 (S7) 47 30 16 1 64.9 5 2 3 40.03 2023–271413051.921150.0
Key #Number of coachesGGames coachedWWinsLLossesDDrawsWin%Winning percentage† Caretaker coach
Notes Damian Drum was sacked as the Fremantle coach following the club's round 9 defeat to , their 10th consecutive loss. Ben Allan was appointed caretaker coach for the remainder of the 2001 season but had declared that he had no intention of applying for the senior coach's job for the 2002 season, and Chris Connolly was appointed at the end of the 2001 season. Chris Connolly resigned as the Fremantle coach following the club's round 15 loss to . Mark Harvey (then an assistant coach at FFC) was appointed caretaker coach for the remainder of the 2007 season, and as a result of his success (four wins from his seven matches), he was given the permanent position as Fremantle's coach. Mark Harvey was sacked in controversial circumstances at the end of the 2011 season, with a year left on his contract, in a surprise move that saw Ross Lyon resign from St Kilda to take up the post. David Hale coached the final round of the 2019 AFL season after Ross Lyon was sacked as coach. Jaymie Graham was appointed the fill-in coach for the Round 3 and 4 matches in 2022 when Justin Longmuir was required to isolate at home after being declared a close contact of a positive COVID-19 case.
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