Reinert K. Olsen (born 10 July 1978), known professionally as Ray Kay, is a Norwegian director and photographer who is currently based in Los Angeles. He is a music video and advertising director.
Ray Kay mostly directs music videos and has worked with artists such as Cher, Britney Spears, Lady Gaga, Justin Bieber, Jessie J, Nelly Furtado,Archived at Ghostarchive and the Wayback Machine: Beyoncé Knowles, Destiny's Child, Gloria Estefan, Steven Tyler, Enrique Iglesias, Adam Lambert, Cheryl Cole, Alesha Dixon, Diddy, Willow Smith, Amerie, Sean Paul, Christina Milian, The-Dream, Backstreet Boys, Melanie C, Ciara, Snoop Dogg, and Ghostface.Ray Kay's website http://www.raykay.com He also photographs fashion stills and album covers, and has directed advertisements for brands such as Pepsi, AT&T,Ray Kay's blog Mango and KFC.
His music videos have won several awards, including MTV Video Music Awards (USA), MuchMusic Video Awards and ZTV Awards.http://www.vg.no/musikk/artikkel.php?artid=10098271 VG newspaper article: Ray Kay's video for Britney Spears "Till The World Ends" wins MTV Awards
He will make his feature directorial debut with "Paranormalcy", a fantasy film based on the New York Times bestselling book by Kiersten White. He is currently developing the project with Gil Adler.https://www.variety.com/article/VR1118041213 Variety.com news article on Paranormalcy and Ray Kay
Music videography
2015 Taio Cruz – "Do What You Like"
2014 Adelén – "Olé" Justin Morelli – "Nobody Like Me" Hunter Hayes – "Invisible"
2013 Madcon featuring Kelly Rowland – "One Life" Madcon featuring Stori – "Say Yeah" Toni Braxton and Babyface – "Hurt You" Austin Mahone featuring Flo Rida – "Say You're Just a Friend" Cher – "Woman's World" Lara Scandar – "Falling Out of Love" Lara Scandar – "Chains" Emblem3 – "Chloe (You're the One I Want)" Erika Jayne featuring Flo Rida – "Get It Tonight" Lara Scandar – "Taalou Ghannou"
2012 Girls Aloud – "Something New" Havana Brown featuring Pitbull – "We Run the Night" Adam Lambert – "Better Than I Know Myself" Aura Dione – "Friends" Nelly Furtado – "Parking Lot" Madcon – "In My Head" Meital featuring Sean Kingston – "On Ya"
2011 Jessie J – "Domino" Aura Dione – "Geronimo" Gloria Estefan – "Wepa" Kristian Valen – "Letting Go" Steven Tyler – "(It) Feels So Good" Britney Spears – "Till The World Ends" Slimmie Hendrix – "Stuntman" Bera – "My Favourite Things" Victoria Krutoy – "No Breaking Me Down"
2010 Willow Smith – "Whip My Hair" Flo Rida featuring Akon – "Who Dat Girl" James Blunt – "Stay the Night" Jeremih featuring Ludacris – "I Like" Alesha Dixon – "Drummer Boy" Range featuring Rick Ross – "Ghetto Dance" Orianthi – "Shut Up & Kiss Me" Sean Kingston featuring Justin Bieber – "Eenie Meenie" Benny Benassi featuring Kelis, apl.de.ap and Jean Baptiste – "Spaceship" Victoria Krutoy – "Falling" (co-directed by Sequoia B) Justin Bieber featuring Ludacris – "Baby" Alex Gardner – "I'm Not Mad" Shontelle – "Licky (Under the Covers)"
2009 Cheryl Cole – "Fight For This Love" Adam Lambert – "For Your Entertainment" Mini Viva – "I Wish" Lara Scandar – "Mission is You" Mini Viva – "Left My Heart in Tokyo" Sean Paul – "So Fine" Amerie – "Why R U" Kristinia DeBarge – "Goodbye" Paradiso Girls featuring Eve and Lil Jon – "Patron Tequila" RichGirl – "He Ain't Wit Me Now (Tho)" Chrisette Michele featuring Ne-Yo – "What You Do" Jada – "American Cowboy" Flipsyde – "When It Was Good" Chrisette Michele – "Epiphany" Ryan Star – "Last Train Home" The-Dream – "Rockin' That Thang" Enrique Iglesias featuring Ciara – "Takin' Back My Love" Christina Milian – "Us Against The World"
2008 Trey Songz – "Last Time" Sean Kingston featuring Juelz Santana and Élan – "There's Nothin'" Kat DeLuna featuring Busta Rhymes and Don Omar – "Run The Show" Sirens featuring Najee – "Club LA LA" Jordin Sparks – "One Step at a Time" Donnie Klang featuring Diddy – "Take You There" Lady Gaga – "Poker Face" Jadakiss featuring Ne-Yo- "By My Side" LMFAO – "I'm in Miami Bitch" Mira Craig – "I'm The One"
2007 LAX Gurlz – "Forget You" Beyoncé – "Freakum Dress" Sterling Simms – "Nasty Girl" Pittsburgh Slim – "Girls Kiss Girls" Jagged Edge featuring Ashanti and Jermaine Dupri – "Put a Little Umph in It" The-Dream featuring Fabolous – "Shawty Is a 10" Backstreet Boys – "Inconsolable" Lucy Walsh – "So Uncool" (version 2) I Nine – "7 Days of Lonely" Johnta Austin – "The One That Got Away"
2006 Ghostface Killah featuring Ne-Yo – "Back Like That" Christina Milian featuring Young Jeezy – "Say I" Black Buddafly featuring Fabolous – "Bad Girl" Nick Lachey – "What's Left of Me" Cassie – "Me & U" Nick Lachey – "I Can't Hate You Anymore" Monica featuring Dem Franchise Boyz – "Everytime Tha Beat Drop" One Chance featuring D4L – "Look at Her" Johnta Austin featuring Jermaine Dupri – "Turn It Up" Paula DeAnda – "Walk Away (Remember Me)" Stacie Orrico – "So Simple" Jamelia – "Beware of the Dog" Fantasia featuring Big Boi – "Hood Boy"
2005 Mark Morrison featuring Tanya Stephens – "Dance For Me" Melanie C – "Next Best Superstar" Natalie – "Goin' Crazy” Pretty Ricky – "Grind With Me" Mario – "Here I Go Again" Frankie J – "How To Deal" Teairra Mari – "Make Her Feel Good" Mashonda ft Snoop Dogg – "Blackout" Pretty Ricky – "Your Body"
2004 2Play – "It Can't Be Right" Monroe – "Smile" Kleen Cut – "Hands Up" Shifty – "Slide Along Side" Sirens – "Baby (Off The Wall)" Christina Milian featuring Joe Budden – "Whatever U Want" Nivea featuring Lil Jon and Youngbloodz – "Okay" Raghav – "Attraction / Angel Eyes" Destiny's Child featuring T.I. and Lil Wayne – "Soldier" Duchess – "Come Check My Style" Rouge – "Don't Be Shy" Trick Daddy featuring Lil' Kim and Cee-Lo – "Sugar (Gimme Some)"
2003 Anne Lingan – "Kicking You Out" Venke Knutson – "Panic" Kurt Nilsen – "She's So High" Melanie C – "Yeh Yeh Yeh" Speedway – "Save Yourself" Lene V – Ad spots Black Diamond Brigade – "Black Diamond" Winta featuring Anton Gordon – "Hot Romance (Rok With U)" Coree – "I Don't Give a Damn" Winta – "I Want You"
2002 Equicez – "Live from Passit" Lene V – Ad spot Paperboys – "Barcelona" Sport 1 – Ad spots D'lay – "Run Away" Ann-Louise – "Can You Tell Me" Winta – "Emotions" Gil Bonden – "Shine" D'sound – "Do I Need a Reason"
2000 Voodoobeats – "The One"
External links Raykay.com Rockhard Films TV2 Norway program about Ray Kay (Jan 2009) NRK Norway "Lørdagsrevyen" segment about Ray Kay (April 2009) Ray Kay guest at NRK Nasjonalgalleriet (September 2010)
References
Further reading VG.no: Ray Kay's videos viewed more than 1 Billion times VG.no: Ray Kay and Britney on the TTWE video MTV.com: Britney shoots TTWE video with Ray Kay MTV.com: Adam Lambert about the Ray Kay video VG.no: Ray Kay directs Adam Lambert 730.no: Adam Lambert & Ray Kay 730.no: Ray Kay was right – Cheryl Cole is #1 in UK 730.no: Ray Kay & Cheryl Cole MTV.com: Interview with Ray Kay for MTV Awards Db.no: Ray Kay nominated for four MTV Awards VG.no: Four MTV award nominations for Ray Kay Db.no: Ray Kay and Lady Gaga at MTV Awards after party VG.no: Ray Kay at Amanda show VG TV: Ray Kay wants to direct feature 730.no: Ray Kay & Mini Viva VG.no: Ray Kay & Lady GaGa win Best Video Award 730.no: Lady GaGa & Ray Kay Side2.no: Lady GaGa & Ray Kay H-avis: Enrique, Ciara & Ray Kay 730.no: Enrique, Ciara & Ray Kay VG.no: Enrique, Ciara & Ray Kay Side2.no: Enrique, Ciara & Ray Kay 730.no: Enrique, Ciara & Ray Kay RapUp.Com: On set of The Dream's "Rockin'" video VG.no Backstreet Boys & Ray Kay Dagbladet.no: Beyonce & Ray Kay VG.no: Beyonce & Ray Kay Dagbladet.no: Nick Lachey & Ray Kay RapUp.com: On set with Christina Milian & Ray Kay 730.no: Christina Milian & Ray Kay Toya's World: Christina Milian & Ray Kay Giant Magazine: Christina Milian & Ray Kay Side2.no: Christina Milian & Ray Kay 730.no: Ray Kay & Christina Milian Side2.no: Ray Kay stories & pictures VG.no: Ray Kay set pictures 730.no: Ray Kay on TV2 730.no: #1 on YouTube 730.no: Ray Kay & Jadakiss VG.no: Diddy & Ray Kay VG-TV: Mira Craig and Ray Kay Curiousartist.com: Ray Kay interview