Moxy Hotels, or just Moxy, is a select service hotel brand founded by Marriott International in 2014, in partnership with IKEA and the Lightstone Group, with the first hotel opening in Milan. , the hotel chain has 181 properties.
History Origins
The earliest known origins of Moxy was in 2010, when The Lightstone Group began developing a new hotel concept aimed at younger audiences as well as offering affordable accommodations in urban markets with no compromises on design and comfort. The rooms were inspired by the small hotel rooms mostly found in Europe that reduce inefficiencies that traditional hotels usually have.
Lightstone then developed rooms with many space-saving features like pegboards instead of closets and collapsible furniture, similar to rooms in cruise ships. The rooms emphasized functionality while also incorporating furnishings, good quality beds, and fixtures that were intended to optimize very little space.
Along with the room design, Lightstone designed the lobbies to be multi-purpose rooms, that would also serve as a bar, which were different from traditional hotel lobbies which are often mostly empty. Lightstone was confident that Moxy aligned with this vision, and they collaborated with Marriott International and IKEA. They soon adapted it to include enhanced design elements and on-site dining and entertainment, particularly suited to large and populous cities like Miami, Los Angeles and New York. Lightstone intended that it would be playful, stylish, affordable and highly sociable. " New boutique hotels and lifestyle concepts have emerged to appeal to the millennial generation as well as customers who are aware of the environment and their own health. Examples include Moxy Hotels by Marriott International" "For large hotel groups that have a wide variety of properties, grouping these properties into brands can enable each branded group to be targeted at defined market segments. For example, Marriott International's luxury hotel products Ritz-Carlton, Bulgari, and JW Marriott target business travellers and upmarket guests, while its Aloft Hotels and Moxy Hotels cater for the new generation of Millennial (or Gen Y) or 'next generation of mobile travellers"
Foundation and early days Moxy Hotels was later announced by Marriott International in 2013, in partnership with IKEA and Lightstone. The first location opened in Milan, Italy near Milan Malpensa Airport on September 1, 2014. The chain mainly targeted price-sensitive millenial travelers.
Continued development In 2019, Moxy Hotels expanded to the United States, with two new locations in New Orleans and Tempe, Arizona. In 2022, Moxy launched "Moxy Universe, Play Beyond," an augmented reality experience exclusive to properties in Asia and Oceania. "Marriott's Moxy hotels have recently implemented a gamification strategy focused on augmented reality to enhance the guest experience (William, 2022) In 2025, Moxy Hotels launched their 100th property in Europe, the Middle East and Africa with the introduction of Moxy Belfast City. Later in 2026, Moxy increased their presence in the Middle East and Africa. In 2025, Marriott International announced that Hotel Equities would operate a dual-branded property in Vancouver, set to open in summer 2028. Half of the property would be the Moxy Vancouver Downtown, which would be part of Moxy, while the other half would be the Element Vancouver Downtown, which would be part of Element, another limited service Marriott brand.
Selected properties
Name City Status Opening Year NotesMoxy Milan Malpensa AirportMilan, ItalyOperating2014The very first Moxy hotel.Moxy New OrleansNew Orleans, LouisianaOperating2016The first Moxy hotel in America.Moxy Phoenix Tempe/ASU AreaTempe, ArizonaOperating2016Moxy BandungBandung City, West Java, IndonesiaOperating2017The first Moxy hotel in the Asia-Pacific.Moxy Portland DowntownPortland, OregonOperating2021Moxy Sydney AirportSydney, AustraliaOperating2023Moxy Bengaluru Airport Prestige Tech CloudKarnataka, IndiaOperating2024Moxy Bangkok RatchaprasongBangkok, ThailandOperating2024The first Moxy Hotel in Thailand.Moxy PutrajayaPutrajaya, MalaysiaOperating2024Moxy SoloSurakarta, IndonesiaOperating2024Moxy Mumbai Andheri WestMumbai, IndiaOperating2024Moxy Belfast CityBelfast, Northern IrelandOperating2025The 100th Moxy hotel.
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