The Singapore Prestige Brand Award is an annual award which recognizes outstanding efforts within the Small and Medium-sized Enterprises (SME) sector.
History In 2002, the Association of Small and Medium Enterprises (ASME) collaborated with Singapore's Chinese daily newspaper, Lianhe Zaobao, to create a new award, Singapore Promising Brand Award. A new Heritage Brand Award category was established for its 2005 edition.
In 2007, the award was rebranded as Singapore Prestige Brand Award.
Judging criteria A point system is used to access entries over five broad criteria, broken down as follows:
Brand strategy / identity Brand culture Integrated brand communications Brand equity Brand performance
References
External links Singapore Prestige Brand Award homepage