Black Tomato is a London-based travel company founded in 2005 by Tom Marchant, James Merrett and Matt Smith. The company focuses on designing customized travel itineraries for individual clients, primarily in the high-end travel segment.
History Tom Marchant, James Merrett and Matt Smith launched Black Tomato in 2005. According to company statements, the name “Black Tomato” was inspired by a menu item encountered during travels in Eastern Europe.
In 2009, the company opened an office in Shoreditch, London. It later expanded internationally, opening an office in New York City in 2013.
Partnerships Black Tomato has collaborated with various organisations to develop themed travel itineraries. These have included partnerships with Eon Productions, associated with the James Bond franchise, and Agatha Christie Limited, related to itineraries inspired by the works of Agatha Christie.
Awards Black Tomato has been included in rankings and listings by travel and lifestyle publications. These include mentions in Conde Nast Traveler and Travel + Leisure reader surveys and specialist lists.
Additional recognition has been reported by publications such as Robb Report, Men's Health, and Modern Luxury.
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