Hoorae Media (pronounced "hooray") is an American independent media production company founded by Issa Rae in September 2020. Formerly known as Issa Rae Productions, the company launched as an umbrella brand to unify Rae's various film, television, and digital ventures. Hoorae has produced Insecure, A Black Lady Sketch Show, and Rap Sh!t, in collaboration with HBO. Upcoming projects include the television adaptation of Brit Bennett novel The Vanishing Half and the film Sinkhole, co-produced with Monkeypaw Productions and Universal Pictures.
History Founded in September 2020, Hoorae was created to consolidate Issa Rae multiple media ventures under one banner. The company includes film and television divisions, Raedio (an audio content platform launched in 2019), ColorCreative (a management agency), and a range of digital brands. In March 2021 Rae signed a five-year, $40 million agreement with HBO, HBO Max, and Warner Bros. granting the companies exclusive television rights and a first-look arrangement for film projects WarnerMedia brands for any film projects.
Sara Rastogi was promoted to senior vice president, with Rae as CEO and Montrel McKay as president of Hoorae Film and TV. Originally known as Issa Rae Productions, the company opened its first office in Inglewood, California in 2019. As of March 2021, Hoorae employed 23 people.
In 2024, Hoorae partnered with Velvet Hammer Media to produce a slate of television series, led by Jennifer O’Connell and Rebecca Quinn, who previously co-produced Sweet Life: Los Angeles and Project Greenlight: A New Generation.
Filmography
Television Year(s) Title Co-producers Network 2016–2021 Insecure Penny For Your Thoughts Entertainment, 3 Arts Entertainment and HBO Entertainment HBO 2019–2023 A Black Lady Sketch Show For Better or Words Inc., 3 Arts Entertainment, Jax Media and HBO Entertainment 2021–2022 Sweet Life: Los Angeles Main Event Media and Morning Dew Pictures HBO Max 2022–2023 Rap Sh!t District 8 Productions and 3 Arts Entertainment HBO Max (season 1)Max (season 2) 2023–present Project Greenlight: A New Generation 3 Arts Entertainment, Miramax Television and Alfred Street Industries Max 2025 Seen & Heard: The History of Black Television HBO Documentary Films and Ark Media HBO TBATre Cnt HBO Entertainment HBO The Vanishing Half Nice White Parents Untitled scripted series with Mark Phillips N/A Max The Gang's All Queer: The Lives of Gay Gang Members 3 Arts Entertainment and HBO Entertainment HBO
Film Year Title Co-producers Distributor 2025 One of Them Days TriStar Pictures, MACRO, ColorCreative, Big Boss Sony Pictures ReleasingTBA Perfect Strangers Spyglass Media Group, Eagle Pictures and 3 Marys EntertainmentTBA Good People, Bad Things MRC, Present Company Inc. Ghost in the Machine Heyday Films Netflix Sinkhole Monkeypaw Productions Universal Pictures Juju La La Anthony
References
External links
Official Website Hoorae on IMDb