Until the broadcast contract ended in 2013, the terrestrial television networks CBS, NBC, and Fox, as well as cable television's ESPN, paid a combined total of US$20.4 billion to broadcast NFL games. From 2014 to 2022, the same networks will pay $39.6 billion for exactly the same broadcast rights. The NFL thus holds broadcast contracts with four companies (Paramount Global, Comcast, Fox Corporation and The Walt Disney Company/Hearst Corporation, respectively) that control a combined vast majority of the country's television product. League-owned NFL Network, on cable television, also broadcasts a selected number of games nationally. In 2017, the NFL games attracted the top three rates for a 30-second advertisement: $699,602 for NBC Sunday Night Football, $550,709 for Thursday Night Football (NBC), and $549,791 for Thursday Night Football (CBS).
Under the current contracts, regionally shown games on Sunday afternoons are televised on CBS and Fox, which primarily carry games of AFC and NFC teams respectively (the conference of the away team determines the broadcaster of an inter-conference game). Nationally televised regular season games on Sunday and Monday nights are aired on NBC and ESPN, respectively, while NBC, FOX and NFL Network share Thursday night games during the regular season. During the postseason, ESPN airs one game, NBC airs two, while CBS and Fox air the rest of the AFC and NFC games, respectively. The Super Bowl has rotated annually among CBS, Fox, and NBC since the 2006 season.
NFL preseason telecasts are more in line with the other major sports leagues' regular-season telecasts: preseason telecasts are more locally produced, usually by a local affiliate of one of the above terrestrial television networks. Some preseason games will air nationally, however. Under the NFL's anti-siphoning rules for cable games, these stations usually will air simulcasts of ESPN and/or NFL Network games in their local markets if the local team is playing.
Year-by-year breakdown 2010 With an average U.S. audience of 106.5 million viewers, Super Bowl XLIV on CBS was, at the time, the most-watched Super Bowl telecast in the championship game's history as well as the most-watched program of any kind in American television history, beating the record previously set 27 years earlier by the final episode of M*A*S*H, which was watched by 105.97 million viewers. The game telecast drew an overnight national Nielsen rating of 46.4 with a 68 share, the highest for a Super Bowl since Super Bowl XX in 1986; and drew a 56.3 rating in New Orleans and a 54.2 rating in Indianapolis, first and fourth respectively among local markets. Super Bowl XLV surpassed the record a year later and was itself topped by Super Bowl XLVI in 2012.
The 2010 schedule, released on April 20, placed a Sunday night game (Pittsburgh Steelers at New Orleans Saints) against a World Series game for the first time since the NBC Sunday night contract began. It also continued the previous practice of scheduling a Sunday night game during every week of the season, and declaring the games in Weeks 11 through 16 (November 21 through December 26) as "flex games", meaning they reverted to Sunday afternoon if a more attractive matchup arose.
A new graphics package for Fox's NFL telecasts debuted during an August 19, 2010 pre-season game, as the network began to broadcast its sports programming with graphics optimized for 16:9 displays rather than the 4:3 safe area, resulting in the network asking cable and satellite providers to comply and use the #10 Active Format Description code to send out over Fox programming, which displays 16:9 content in a letterboxed format on 4:3 screens (largely on the analog affiliate feed carried by the provider), in concert with Fox News Channel and its related news productions for the Fox network also switching to full widescreen presentation. This was promoted during that first game by the Fox broadcast team as giving a "widescreen viewing experience" to standard definition viewers, using the usual examples of more video information on the screen to demonstrate the new presentation (such as two cheerleaders off to the side displayed in a widescreen shot, but cut out of a 4:3 shot).
The graphics package is an upgraded version of the 2006 design with a "much more colorful 3D look", implemented using a new infrastructure using products developed by Vizrt, which was also rolled out to other Fox Sports networks in subsequent months. The score banner previously used was replaced by an unconventional FoxBox-styled layout, positioned in the top left corner of the screen, with team logos and scores on either side, lights indicating timeouts on the side rims, with the play clock and quarter positioned in the center. Initially, the play clock also appeared within the center area with 10 seconds remaining, sliding the time remaining in the quarter upward. However, the play clock indicator was soon moved to the bar sliding out of the bottom to show downage.
Due to issues with some cable providers and Fox affiliates (particularly those carried by digital subchannels or low-power analog television stations) in implementing the AFD #10 widescreen mode, or for other broadcasters that still broadcast with content framed for 4:3 displays instead of defaulting to 16:9 like Fox (such as CBS and NBC, along with ESPN and NFL Network until they also switched to 16:9 with letterboxed SD feeds), feeds of Fox's NFL games have been offered with graphics positioned for 4:3 displays instead of 16:9, and in most cases, only one game per week was broadcast with 16:9 graphics.
On November 15, 2010, the Eagles visited the Redskins, in what was Donovan McNabb's second game against the Eagles since being traded on April 4 of that year. The Redskins won the first meeting that season by a score of 17–12; however, in the first half of the game, Eagles star quarterback Michael Vick suffered a rib injury knocking him out of the game, resulting in Kevin Kolb taking over. After the game, McNabb gave a post-game speech in the locker room in which he stated the Eagles made a mistake by trading him. Before the game, McNabb signed a five-year contract extension worth $78 million, after being benched in the fourth quarter just a week earlier. The very first play of the game Vick threw an 88-yard touchdown pass to DeSean Jackson.
The Redskins were criticized for their lack of coverage because the Eagles were known for going deep on the first play; the Eagles' next two possessions led to touchdowns. The very first play of the second quarter, with Philadelphia up 28–0, saw Vick throw a 48-yard touchdown to Jeremy Maclin. With Philadelphia up 45–21 at halftime, Vick threw a three-yard touchdown to Jason Avant in the third quarter to make the score 52–21. During the play, Vick scrambled, waiting for someone to get open when Albert Haynesworth (who signed a six-year $100 million contract with the Redskins the year prior) had fallen down and continued to lie on the field as Vick continued to scramble. The very next Redskins possession had McNabb throw a pick six to Dimitri Patterson, helping the Eagles score seven points.
The Redskins went on to score one more touchdown, however their seven-point run was not able to stop Philadelphia, which defeated Washington 59–28. McNabb finished the game with 295 yards on 17 for 31, along with two touchdowns and three interceptions. The Eagles finished with 593 offense yards (setting a new team record); Vick went 20 of 28 for 333 yards throwing four touchdowns, and also ran for 80 yards and two touchdowns on eight carries. He became the first player with at least 300 yards passing, 50 yards rushing four passing touchdowns and two rushing touchdowns in a game. Vick's performance in the game also moved him past Steve Young for second place on the all-time list for rushing yards by a quarterback.
On November 28, 2010, CBS broadcast its 5,000th NFL game. The game in question involved the Miami Dolphins visiting the Oakland Raiders, with Gus Johnson and Steve Tasker calling play-by-play.
Fox presented a limited Monday night game between the New York Giants and Minnesota Vikings on December 13, 2010. The game had been originally scheduled to be played on the afternoon on December 12, but due to the collapse of the roof of the Metrodome early that morning due to weight from heavy snowpack, the game was moved on short notice to Ford Field in Detroit, as that facility already had their full television setup still in place after a Packers–Lions game. Fox Sports had kept their cameras on in the Metrodome overnight before the originally scheduled game day and recorded the stadium roof collapse in full detail; their video, captured at multiple angles, aired on that day's edition of Fox NFL Sunday and quickly went viral.
The game was only made available on the main Fox stations in the New York and Twin Cities media markets; owned-and-operated station WNYW and affiliate WXXA-TV aired the game in the New York City and Albany television markets, while Minneapolis–St. Paul owned-and-operated station KMSP-TV, and affiliates KXLT-TV in Rochester and KQDS-TV in Duluth, Minnesota carried the game for the Vikings' markets. The game was also carried on satellite provider DirecTV through its NFL Sunday Ticket package.
In December 2010, Fox experimented with using an in-game soundtrack during a regional game between the Arizona Cardinals and Carolina Panthers. The following week on December 16, Fox publicly announced that it would also feature it during a game on December 20 between the San Francisco 49ers and Seattle Seahawks. Fox Sports president Eric Shanks revealed that CSI: Miami composer Jeff Cardoni had contributed music for the experiment, and saw potential in the concept, explaining that "just like music in movies, you have to use it at the right times. And imagine trying to score a movie the first time you're seeing it." The concept was met with mixed reaction; sports blogger Michael David Smith believed that the music was "goofy", distracting and added nothing to the game.
The Week 16 game, between the Minnesota Vikings and Philadelphia Eagles, originally scheduled for December 26, was moved to December 28 due to a major blizzard that affected most of the Eastern United States. The NFL postponed the game after Philadelphia Mayor Michael Nutter declared a snow emergency for the city. It was the 23rd NFL game to be played on a Tuesday, but the first since . This was the only game, outside of the final Sunday night, to be "flexed" in the 2010 season; the original schedule called for the San Diego Chargers to play the Bengals in Cincinnati (the game was moved to CBS, and was indeed blacked out in Cincinnati). Because of this, a full 90-minute edition of Football Night aired on December 26, with a short five-minute pre-game leading into the game on the 28th, while Faith Hill's introduction was not played due to time constraints before kickoff.
For the Week 17 matchup, NBC featured the 7–8 St. Louis Rams playing the 6–9 Seattle Seahawks in a win-and-in game, where the winner of the game would qualify for the playoffs as the NFC West Division Champion while the loser would be eliminated. The Seahawks defeated the Rams 16-6, thus advancing to the playoffs.
2011 On January 23, 2011, Fox NFL Sunday also broadcast an on-location edition at Soldier Field in Chicago for the 2010 NFC Championship; the program held its Super Bowl XLV pregame show in Arlington, Texas on February 6, 2011.