Wolseley Motors Limited was a British motor vehicle manufacturer founded in early 1901 by the Vickers Armaments in conjunction with Herbert Austin. It initially made a full range, topped by large luxury cars, and dominated the market in the Edwardian era. The Vickers brothers died in 1914 and 1919, respectively,in 1914 and 1919 respectively and, without their guidance, Wolseley expanded rapidly after the war, manufacturing 12,000 cars in 1921, and remained the biggest motor manufacturer in Britain.
In 1927, it was acquired by William Morris from Vickers Limited as a personal investment. Over-expansion led to receivership. He moved it into his Morris Motors empire just before World War II. After that, Wolseley products were "badge-engineered" Morris cars. Wolseley went with its sister businesses into BMC, BMH, and British Leyland, where its name lapsed in 1975.
Founding 1901
The Wolseley Tool and Motor Car Company Limited Hiram Maxim, inventor of the machine gun that bears his name, and by then a member of the combine Vickers Sons & Maxim,Vickers Sons And Maxim Limited. The Times, Wednesday, 17 November 1897; pg. 4; Issue 35363 had consulted Herbert Austin at The Wolseley Sheep Shearing Machine Company Limited in the late 1890s a number of times in relation to the design of flying machines, which Maxim was developing and constructing. Maxim made use of a number of suggestions made by Austin in Maxim's activities at his works in Crayford, Kent. Once the sheep shearing company had decided they would not pursue their automobile interest, an approach was made and agreement quickly reached.St John C Nixon. Wolseley, a saga of the Motor Industry, G T Foulis & Co, London, 1949
The Wolseley Tool and Motor Car Company of Adderley Park Birmingham was incorporated in March 1901 with a capital of £40,000 by Vickers, Sons and Maxim to manufacture motor cars and machine tools. The managing director was Herbert Austin. The cars and the Wolseley name came from Austin's exploratory venture for The Wolseley Sheep Shearing Machine Company Limited, run since the early 1890s by the now 33-year-old Austin. Wolseley's board had decided not to enter the business and Maxim and the Vickers brothers picked it up. After his five-year contract with The Wolseley Tool and Motor Car Company ended Austin founded The Austin Motor Company Limited.
Austin's Wolseley cars
Austin had been searching for other products for WSSMC because sale of sheep-shearing machinery was a highly seasonal trade. About 1895–96 he became interested in engines and automobiles. During the winter of 1895–96, working in his own time at nights and weekends, he made his own version of a design by Léon Bollée that he had seen in Paris. In 1895, a tricycle with two seats in a back-to-back configuration (dos-à-dos) was developed. It was presented in 1896. The front wheels were steered by a lever. The two-cylinder motor made of cast steel was mounted on the side of an aluminum frame and drove the single rear wheel. An image of the vehicle can be seen on page 24 of the visit report of the American Society of Mechanical Engineers from July 28, 1910. Later he found that another British group had bought the rights and he had to come up with a design of his own, having persuaded the directors of WSSMC to invest in the necessary machinery.
In 1897 Austin's second Wolseley car, the Wolseley Autocar No. 1 was revealed. It was a three-wheeled design (one front, two rear) featuring independent rear suspension, mid-engine and back to back seating for two adults. It was not successful and although advertised for sale, none were sold. The third Wolseley car, the four-wheeled Wolseley "Voiturette" followed in 1899. A further four-wheeled car was made in 1900. The 1901 Wolseley Gasoline Carriage featured a steering wheel instead of a tiller. The first Wolseley cars sold to the public were based on the "Voiturette", but production did not get underway until 1901, by which time the board of WSSMC had lost interest in the nascent motor industry.
Thomas and Albert Vickers, directors of Vickers and Maxim, Britain's largest armaments manufacturer, had much earlier decided to enter the industry at the right moment and, impressed by Austin's achievements at WSSMC, they took on his enterprise. When Austin's five-year contract officially ended in 1906 they had made more than 1,500 cars. Wolseley was the largest British motor manufacturer and Austin's reputation was made.
The company had been formed in March 1901. By 1 May 1901 Austin had issued his first catalogue. There were to be two models, 5 hp and 10 hp. They were both available with either a Tonneau or a Phaeton body with either pneumatic or solid tyres. For an additional outlay of thirty shillings (£1.50) the 10 hp model would be fitted with a sprag to prevent it running backwards. "We recommend pneumatic tyres for all cars required to run over twenty miles an hour." Austin then provided a paragraph as to why his horizontal engines were better lubricated (than vertical engines) and that 750 rpm, the speed of his Wolseley engines, avoided the short life of competing engines that ran between 1,000 and 2,000 rpm."
The association with Vickers not only helped in general design but in the speed of production and provision of special steels
The Wolseley range from 1901 to 1905.
Engines were horizontal which kept the centre of gravity low. Cylinders were cast individually and arranged either singly, in a pair or in two pairs which were horizontally opposed. The crankshaft lay across the car allowing a simple belt or chain-drive to the rear axle:
5 hp, 6 from 1904 7½ hp, 8 hp from 1904 10 hp, 12 hp from 1904 from 1904 16 hp 20 hp, 24 hp from 1904 in 1904 Queen Alexandra bought a 5.2-litre 24 hp landaulette with coil ignition, a four-speed gearbox and chain drive.Bill Smith, Armstrong Siddeley Motors Dorchester, Veloce, 2006; p.55;
John Siddeley
John Siddeley (1st Baron Kenilworth) founded his Siddeley Autocar Company in 1902 to manufacture cars to Peugeot designs. He had Peugeot-based demonstration cars at the Crystal Palace in 1903. By 1905, the company had a dozen models for sale and some of them were built for him at Vickers' Crayford, Kent factory.
During 1905 Wolseley—which then dominated the UK car market—purchased the goodwill and patent rights of his Siddeley Autocar Company businessfrom City Notes. The Times, Saturday, 30 April 1927; pg. 18; Issue 44569 and appointed Siddeley London sales manager of Herbert Austin's The Wolseley Tool and Motor Car Company Limited owned by Vickers, Sons and Maxim. A few months later Herbert Austin left Wolseley to found his own Austin Motor Company due to resolute refusal to countenance new vertical engines for his Wolseleys, whatever his directors might wish. Austin handed in his resignation the year before his contract ended. and Siddeley was appointed manager of Wolseley in his place and, without authority, added Siddeley to the badge on the Wolseley cars.
Siddeley, on his appointment to Austin's former position, promptly replaced Austin's horizontal engines with the now conventional upright engines. With him he brought his associate Lionel de Rothschild as a member of the Wolseley board. Together they gave the business a new lease of life. At the November 1905 Olympia Motor Show, the first at the former National Agricultural Hall, two small 6 hp and 8 hp cars were still exhibited with horizontal engines but there were also Siddeley's new 15, 18 and 32 hp cars with vertical engines. This switch to vertical engines brought Wolseley a great deal of publicity and their products soon lost their old-fashioned image.
However a tendency then arose for journalists to follow the company's full-page display advertising and drop the first word in Wolseley Siddeley — "Siddeley Autocars made by (in smaller typeface) the Wolseley Tool . . ." Certainly it was true the new engines were named Siddeley engines. Meanwhile, under Siddeley Wolseley maintained the sales lead left to him by Austin but, now run from London, not (Austin's base) Birmingham, the whole business failed to cover overheads. A board member, Walter Chetwynd, was set to find a solution. It was decided the business operated from too many different locations. First the board closed the Crayford Kent works, moving the whole operation back to Birmingham and dropping production of commercial vehicles and taxicabs – a large number of which, 500+, were made during Siddeley's time including an early 10 hp taxicab made in 1908 sold to a Mr W R Morris of Holywell St. Oxford who ran a garage and hire car business there, as well as making bicycles. Then the London head office followed. After some heated discussions Siddeley resigned in the spring of 1909 and Rothschild went, too.
He resigned from Wolseley in 1909 to go into partnership with H P P Deasy and manage the Deasy Motor Company, also of Coventry.Lord Kenilworth. The Times Wednesday, 4 November 1953; pg. 10; Issue 52770.
Ernest Hopwood was appointed managing director in August 1909.
Wolseley Italy or Wolsit Wolsit Officine Legnanesi Autmobili was incorporated in 1907 by Macchi Brothers and the Bank of Legnano to build Wolseley cars under licence in Legnano, about 18 kilometres north-west of central Milan. A similar enterprise, Fial, had started there a year earlier but failed in 1908. Wolsit automobile production ended in 1909, the business continued but made luxury bicycles. Emilio Bozzi made the Ciclomotore Wolsit from 1910 to 1914. A team of Wolsit cars competed in motoring events in 1907.Paolo Ferrari (ed.), L'aeronautica italiana: una storia del Novecento, FrancoAngeli Storia, Milan, 2004
The Wolseley range in 1909: 12/16 hp 16/20 hp 20/24 hp 24/30 hp
30/34 hp 40 hp 40/50 hp 60 hp
After 1911 the name on the cars was again just Wolseley.
Chetwynd's recommendations soon led to a revival in profits and a rapid expansion of Wolseley's business. The Adderley Park factory was greatly extended in 1912. These extensions were opened in 1914 but there was not sufficient space for the new Stellite model which was instead produced and marketed by another Vickers subsidiary, Electric and Ordnance Accessories Company Limited.
Machine tools, buses, rail engines etc Wolseley was not then as specialised in its operations as members of the motor industry were to become. For other members of the Vickers group they were general engineers and they also handled engineering enquiries directed on to them by other group members. Wolseley built double-decker buses for the Birmingham Corporation. They also built many specials such as electric lighting sets and motor boat engines – catalogued sizes were from 12 hp to 250 hp with up to twelve cylinders and complete with gearboxes. Fire engines too and special War Office vehicles being a subsidiary of a major armaments firm. As befits a company with tool in its name they built machine tools including turret lathes and horizontal borers though chiefly for their own use or for group members. Large engines were made to power petrol-electric railcars, such as those used by the North-Eastern Railway Company in 1904,Motor Coaches for Railways, The Automotor Journal, 23 Jan 1904, p87Petrol Railway Coaches, The Automotor Journal, 29 Apr 1905, pp538-539 and still larger engines were made for the Delaware and Hudson railroad. In 1905 they also offered petrol narrow-gauge railway locomotives.Light Petrol Locomotive, The Automotor Journal, 29 Apr 1905, p539
The Brennan mono-rail truck which gave rides at the Japan–British Exhibition at Shepherd's Bush in 1910, used a 20HP engine manufactured by the Wolseley Tool and Motor Car company to power the gyroscopic stabilisation and an 80HP Wolseley engine for the petrol-electric propulsion of the 22 ton vehicle.The Sketch, 5 October 1910, p30
Marine and aero-engines