C!ty'super, stylised in logos as "c!ty'super" (the company name is City Super Limited), is a retail chain in Hong Kong, mainland China and Taiwan. Positioned as a mega lifestyle specialty store, its core format of upmarket supermarkets sell primarily fresh produce and groceries. The Company also operates LOG-ON which offers stationery, cosmetics, gadgets, fashion accessories and travel goods. It also operates a food court business called cookedDeli. City’super specialises in upmarket specialist products and premium imported groceries, which differentiates it from other supermarkets that operate across Greater China. As of June 2018, the Company has 23 stores in Hong Kong,Citysuper Hong Kong - Store Locator 10 in Shanghai and 8 in Taiwan under the 3 brands.
Cultural impact city'super specialises in imported produce and goods and holds regular thematic promotional events to popularise its imported goods such as Taiwan Fair, Sake Fair, Cheese Fair, Seafood & Sparling Fair.
The chain has been called "elitist" with its premium and unique selection of specialist produce.Cagape, Elmer W. "Food elitism @ Citysuper ", Asian Correspondent, 7 August 2007 Its high-end fruit is a popular choice for gift-giving especially during festivals and celebrations.Ap, Tiffany, "High priced fruit gifts a local tradition", South China Morning Post, 4 February 2013
Ownership city'super is majority owned by Fenix Group, with Wharf Group being the other key shareholder. It was acquired by China Resources in 2021.city'super元老辭職 華潤高層入局 去年成大股東 積極擴超市版圖CHINA RESOURCES-LED GROUP BUYING HONG KONG SUPERMARKET CHAIN FOR $300M
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External links
city'super Hong Kong