China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them is a 2014 nonfiction book by Savio S. Chan (陳少宏, Pinyin: Chén Shàohóng"陳少宏 18日談中國超級消費者 " (Archive). World Journal. February 15, 2015. Retrieved on May 26, 2015.) and Michael A. Zakkour, published by John Wiley and Sons. The book discusses how U.S. businesses may market products to customers in mainland China.Maher, Jack. "The Bling Dynasty by Erwan Rambourg and China’s Super Consumers by Savio Chan and Michael Zakkour." Asian Review of Books. December 2, 2014. Retrieved on May 26, 2015.
Authors Chan is the president and CEO of the consulting company US China Partners Inc.,Pofeldt, Elaine. "How China's Super Consumers Can Help Your Business GrowHow China's Super Consumers Can Help Your Business Grow" (Archive). Forbes. February 28, 2015. Retrieved on May 26, 2015. and Zakkour is a principal at Tompkins International,Leung, Lily. "Q&A: How U.S. businesses are capitalizing on China's 'super consumer'" (Archive). Orange County Register. October 24, 2014. Retrieved on May 26, 2015. serving in its China/APAC sector.
Critical reception
Jack Maher, a Princeton in Asia fellow, wrote in the Asian Review of Books that China's Super Consumers did not factor into account the anti-corruption drives of Xi Jinping and the increase of Chinese domestic brands, and both aspects would require Western companies to take additional cautions.
References
Further reading Fish, Eric. "Interview: How China's 'Super Consumers' Are Changing the World." Asia Society. February 11, 2015. "Co-Authors Discuss 'China's Super Consumers'." Asia Society. February 18, 2015. - Video Nawotka, Edward. "In Search of the Chinese Super Consumer." Publishing Perspectives. February 24, 2015. "CHINA’S SUPER CONSUMERS." Sinovision. October 6, 2014. China’s Super Consumers - ChinaFile, Asia Society
External links official website China's Super Consumers - John Wiley and Sons China's Super Consumers - Tompkins International