Syro () is a studio album by the British electronic music artist and producer Aphex Twin. It was released on 19September 2014 through Warp Records. It was James's first album under the Aphex Twin name since Drukqs (2001).
The album was recorded over several years on a wide range of equipment setups. Described by James as his "pop album, or as poppy as it's going to get", it incorporates styles such as techno, synth-funk, breakbeat, acid techno, and jungle, as well as edited vocal samples of James and his family. The artwork features a detailed list of its production and promotional costs. A cryptic viral marketing campaign included an announcement on the dark web and listening events in cities around the world. The album was preceded by the lead single "minipops 67 [120.2]".
Syro received critical acclaim and placed in several international charts, peaking at number 11 in the US Billboard 200 and number 8 in the UK Albums Chart. It was nominated for the Choice Music Prize and the 2015 Mercury Music Prize, and won the 2015 Grammy Award for Best Dance/Electronic Album.
Background Warp founder Steve Beckett mentioned in 2009 that a new Aphex Twin studio album would "hopefully" be available by the end of the year, though no album was released. In 2010 James said he had completed six studio albums. Among them were two "very non-commercial abstract, modular-synthesis field recordings" completed in 2006, and Melodies from Mars, a collection of unreleased material from 1995 which James reworked in 2007.
In 2014 a test pressing of James's unreleased album Caustic Window was listed on Discogs for US$13,500 (£8,050). Members of the internet forum We Are the Music Makers negotiated a deal between the collector, the forum's administrator, James and Rephlex Records, and launched a crowdfunding campaign on Kickstarter to purchase the album. The campaign raised over $67,000 (£41,000) from 4,124 contributions, with proceeds split between James, Rephlex and the charity Doctors Without Borders. James said the campaign was "really touching, and really sweet" and, upon realising the continued interest in his music, he was inspired to release Syro.
Music Recording The album was recorded in six different studios, including James's studio in Scotland, which he spent three years building and which was completed in 2006. One audio engineer spent three months with James, helping him wire together patch panels before the engineer "realised he was doing it all wrong and had to start again". Describing the overall process as "brutal", James referred to the in-studio technical issues as the catalyst for writing new music that would be featured on Syro. James used various audio setups when composing Syros material. Rearranging equipment allowed him to explore more writing possibilities; he said "that will achieve some sort of purpose, so the way I've wired it together becomes the track in itself." James also explained that when composing the "logical thing to do is not change anything and just do another one using the same set of sounds", but during Syros recording sessions he would often "get bored and swap things out". All 12 tracks were written by James in-studio.
According to James, the tracks were written over an extended period; Syro features both archived and more recent compositions, with the album's oldest track having been around "six or seven years old" at the time of release. A total of 138 pieces of equipment were used on Syro, including synthesisers, samplers, sequencers, processing units, MIDI interfaces, drum machines, vocoders, graphic equalisers and mixing desks. Among the brands James used were Yamaha, SSL, Sennheiser, Boss, Roland, Korg and AKG. Several pieces of equipment were further modified by James himself. In addition to instrumentation, Syro features several vocal tracks. Among them are edited "unintelligible" tracks of James, his wife Anastasia Rybina and his two sons, as well as both his mother and father, who appear on "XMAS_EVET10 ". He recorded several additional "poppy" vocals of his parents—none of which were used on Syro—and stored "entire sample packs of their voices" during the process.
Style Syro incorporates elements of electronic styles including breakbeat, drum and bass, techno, acid and disco. NME called it a "clutch of hyper-intricate electro-funk jams so crammed with melody it feels like they might at any minute pop and coat you in goo." The Guardian described it as "rooted in an athletic 80s electro-funk", while Vice described it as "time-travel through a meteor shower of eighties synth-funk", with elements of "rave, jungle, breakbeat, ambience, and fond, self-referential glances at the career of Aphex Twin". Vice summarised the sound as "unlike anything else this year - but quite a lot like everything from the past thirty years". The Financial Times said the album ranged from "the chunky ambient techno of the opening track to the prettily pastoral piano melody that ends the album" with "chopped-up hip-hop instrumentals ('Produk 29'), sinister acid house stompers ('180db') and jazzy breakbeat ('Papat4')". Consequence of Sound noted elements of glitch-hop, chillwave, acid jazz and jungle. Rolling Stone described the album as "thick with Seventies jazz-funk nods" and featuring "future-shock electronics".
On the album's overall sound, James said it is "[his] pop album, or as poppy as it's going to get" and "pleasurable to listen to ... maybe just the composition's changed, but there's no next-level beats on there". He attributed this change in style to the fact he had not used computer-controlled percussion during Syros sessions. James also described the album as capping off an era so that he could begin working on new material, stating that "I don't think these tracks are particularly innovative. Maybe in really subtle ways they are, for me, but there's nothing there that I need to explore more [...] It just totally makes me want to not do anything else in that particular style."
PackagingSyro (pronounced ) is a neologism coined by one of James' children. It is a shortened version of "Syrobonkus", a "nonsense word one of his sons blurted out while listening to [the album]". The majority of the album's track titles are named after the working titles stored on James' hard drives and reference individual pieces of equipment James used in their recording, as well as the tracks' respective BPM values. A comprehensive list of all equipment featured on Syro is included as part of the album's packaging; Creative Review referred to the list as a "disinfographic".Syros cover artwork was designed by the Designers Republic, a graphic design studio that provided designs for previous Aphex Twin releases, including the 1999 single "Windowlicker" and the compilation album 26 Mixes for Cash. The cover art resembles a receipt, with the official Aphex Twin logo and album title printed upon it. According to Creative Review, the receipt on the album cover details the production and promotional costs of Syro, "from courier charges to photoshoot expenses, expressed per disc and tailored for both vinyl and CD versions."
Ian Anderson, the founder of the Designers Republic, noted that the final concept for the album cover was conceived after receiving a number of suggestions from James. Among James' other suggestions for the album's packaging was "the idea of pressing the album or a single track into the fabric of the cover, effectively as a deboss", or using various images of the raw vinyl pucks from which all copies of Syro are pressed. These suggestions were implemented into Syros final LP packaging, with James' wife Anastasia Rybina credited for additional design and "puckography".
Release Promotion
The promotional campaign for Syro began when a chartreuse-coloured blimp featuring the Aphex Twin logo and the number "2014" appeared over London, England on 16 August 2014. On the same day Aphex Twin graffiti was reported outside Radio City Music Hall and various other locations in New York, United States. Two days later Aphex Twin's official Twitter account posted a link to a hidden service, accessible using the Dark Web software Tor, detailing the album's title and track listing. The service accumulated over 133,000 views in less than a day, according to The Guardian.
In the following week several purported leaks of Syro appeared on YouTube and SoundCloud; Richard D James subsequently denied that any of the leaks were legitimate. "Listening events" for Syro were then organised in various cities in the UK, Belgium, Canada, Netherlands and the US as part of the album's promotional campaign. Beginning on 5 September in London and concluding on 10 September in Utrecht, the events allowed applicants who had won an online lottery ballot to hear the album in its entirety prior to its international release. "minipops 67 [120.2]", Syros opening track, was released as the album's lead single on 4 September. It was made available for stream and as a digital download following its premiere on BBC Radio 1 earlier that day.Syro was released on Warp on 19 September 2014 in Australia, Germany, Ireland, New Zealand and Switzerland; 22 September in the UK and various European countries, including Denmark and Netherlands; 23 September in the US; and 24 September in Japan. The album was released on triple LP, CD and various digital formats, including MP3, AAC, WAV and FLAC. A limited-edition box set version of Syro, featuring a bonus track debossed on perspex vinyl, was released through Bleep.com. Limited to 200 pressings, interested users had to first enter a lottery, "in the interest of fairness", to become eligible.
Commercial performanceSyro placed on the mid-week UK Albums Chart at number 2, selling 9,000 copies fewer than This Is All Yours by alt-J. It subsequently debuted at number 8 on the weekly chart, selling 17,751 copies in its first week of release. Syro is James' first album to reach the top 10 in the chart, and his highest peaking album in the UK to date; Selected Ambient Works Volume II had previously peaked at number 11 in March 1994. Syro also appeared on four other British charts; it placed at number 2 on the Independent Albums Chart and number 7 on the Scottish Albums Chart, as well as reaching number 1 on both the Dance Albums and Official Record Store Albums charts.Syro entered the top 10 in several international charts, including the Irish Albums Chart, the Irish Independent Albums Chart and the Russian Albums Chart, where it debuted at number 10 with first week sales of 10,029. The album entered the weekly Japanese Albums Chart at number 8 and sold 10,553 physical copies in its first week of release. Syro debuted at number 35 on the Belgian Albums Chart in Flanders and subsequently entered the top 10, rising to number 7 in its second week.
On the United States' Billboard charts, Syro placed in the top 10 in several charts, having sold 23,000 first-week copies—22 percent of which were LP copies and responsible for "the largest sales week in 2014 for a dance/electronic album on vinyl", according to Nielsen SoundScan. Syro topped the Vinyl Albums, Dance/Electronic Albums and Tastemaker Albums charts, and entered the Digital Albums chart at number 8 and the Independent Albums chart at number 2. As of February 2015 Syro had sold 54,000 copies in the US.
On 5 March 2015 it was announced that Syro's Japanese bonus track "MARCHROMT30A edit 2b 96" would be released as a 12-inch single on 6 April 2015, backed with alternative versions of the title track and Syro's "XMAS_EVET10 (thanaton3 mix)".
Critical reception Critical reviews