Argentine rock (known locally as rock nacional , 'national rock' in the sense of 'local, not international') is rock music composed or performed by Argentine bands or artists mostly in Spanish.
Argentine rock was the earliest incarnation of Spanish-language rock. It began by recycling hits of English-language rock & roll. A rising trend of composing new songs mostly in Spanish can be traced at least back to the late 1960s, when several garage groups and aspiring musicians began composing songs and lyrics that related to local social and musical topics. Since then, Argentine rock started and continued through uninterrupted evolution through the 1970s and into the 1980s.
A distinguishing trait of Argentine rock is its insistence on Spanish language lyrics. Argentine rock today is a blanket term describing a number of rock styles and sub-cultures within Argentina.
Origins in the mid-1950s
Rock and roll first began to appear in Argentina in 1955 after the genre was created in the United States in 1954–1955, based largely on rhythm and blues and country and western.
On December 5, 1955, the first recorded rock song in Argentina was made. It was a version of "Rock Around the Clock" performed by trumpeter Roger Santander's jazz orchestra.
Singer and trombonist Eddie Pequenino, a native of jazz (in the 1940s, while still a teenager, he formed the band Jazz Los Colegiales with Ricardo Romero) and R&B (in the early 1950s, he had formed Eddie Parker and his Rhythm Band), was the first, in 1956, to sing rock and roll with Lalo Schiffrin's orchestra. The Columbia record label approached him about launching a solo career, but he preferred to hide his identity, forming the first rock band in Argentina to release albums: Mr. Roll y sus Rocks, with Arturo Schneider on tenor saxophone, Jaime Rodríguez Anido (aka Ike) on lead electric guitar, Héctor Rea on rhythm guitar, Domingo Malagreca on double bass, and Jorge Padín on drums. Their first recording was released on December 7, 1956, in January 1957, selling more than 27,000 copies.
The band recorded several covers of Bill Haley and other rockers such as Bobby Freeman and Alan Dale, including "See You Later, Alligator," "Mambo Rock," "Rock," "Shake, Rattle and Roll," and "Rancho Rock," with Bill Haley & His Comets being their greatest influence with their swing-oriented style. At first, the musicians hid their identity so the public would think they were an American band. But Pequenino finally revealed his identity on a live program on Radio El Mundo, where the alleged immorality of rock dancing was being debated. Following this revelation, Mr. Roll and his Rocks were hired to play on that station every Wednesday night, and then moved to Radio Splendid on Fridays at 8:30 p.m. The group's success was such that their recordings of Bill Haley songs outsold the originals.
That same year, Eddie Pequenino was the star of the first original Argentine rock song sung in Spanish, the aforementioned "Rock con leche," a humorous song created in collaboration with Argentine comedian Délfor Dicásolo, Radio El Mundo's musical arranger Santos Lipesker, comedy scriptwriter Aldo Cammarota, and music producer Ben Molar. Thanks to the success of the song, the film Venga a bailar el rock was shot, released on August 29, 1957, starring Mr. Roll y sus Rockers and actors Eber Lobato, Nélida Lobato, Alfredo Barbieri, Alberto Anchart Jr., and Pedrito Rico. The film included two of Pequenino's own English compositions ("Despacio nena" and "Aquí viene el rock"), and a Spanish rock song titled after the film, created by Éber Lobato. In May 1958, Bill Haley visited Argentina with his band, performing at the Metropolitan Theater, and chose Mr. Roll y sus Rockers as the opening act.
This was the genre's most successful moment in Argentina, and it reignited the controversy surrounding rock music, when certain media outlets argued that young people were "going crazy" in movie theaters because of rock movies, sometimes causing damage, and raised their guard against the arrival of Bill Haley, saying that rock and roll was a foreign music. Meanwhile, Antena magazine published an issue featuring Bill Haley wearing a poncho and drinking mate, as a gesture of cultural reconciliation.
The arrival of this new musical phenomenon and the formation of Mr. Roll y sus Rocks caught the attention of the Argentine record industry, which saw a segment of society that had previously been unexplored: teenagers and young adults. This would open up a new market for youth music bands and soloists.
In 1958, following the success of Bill Haley & His Comets' visit earlier that year, more rock and roll bands were formed, performing their own songs as well as compositions by groups from the United States. Several members of these musical groups included members who would later become popular pop singers of the so-called "new wave" in Argentina in the 1960s. Rock and roll radio programs also began to appear, such as those on Radio Libertad (now AM del Plata) and Radio El Mundo. Jazzlandia magazine had taken note of the explosion of rock and roll on the Argentine music scene and began publishing articles, lyrics, sheet music, and rock reviews, as well as publishing Estrellas magazine. Rodríguez Luque, the disc jockey for the program Música en el aire, created the Disc-Jockey label, which released emerging rock musicians. In April of that year, Loving You, the third film by Elvis Presley, was released, translated in the country under the title La mujer que yo adoro, It had a media promotion unlike the previous two releases, the result was a "boom" in Elvis's aesthetics.
The Paters was formed with singer Lalo Fransen (future member of El Club del Clan) who at the time called himself Danny Santos. Their two most popular singles were recordings of Marty Robbins's "A White Sport Coat (and a Pink Carnation)" and Elvis Presley's "I Forgot to Remember to Forget". Los Modern Rockers also appeared, and their member Luis Aguilé—who performed his own songs as Los Iracundos and covers of artists like Pat Boone—would also stand out years later, when he was signed to the Odeón label, and with his guitar and the support of Armando Patrono's orchestra, recorded the bolero "Mirá qué luna", but also one of the first rock songs originally created in Argentina, "La Balanza".
Accompanied by the Lucio Milena orchestra, the Spanish versions he recorded of Billy Cafaro, Paul Anka's "Pity, pity and "Personalidad" were a considerable success. It is said from that time that "when Billy would sing on Radio El Mundo, located at Maipú 555, the lines of fans would reach two blocks and clog up the center of the capital. On more than one occasion he would arrive there aboard a helicopter that landed on the obelisk and he would be guarded on the way to the radio station as dozens of young women would try to jump on him, just as they did when he performed in a theater or club." These hits were followed by several more, such as Marcianita, Bésame Pepita, and Viento, viento (these last two composed by Lucio Milena, at the request of Daniel Tinayre for the 1960 film "La Patota"), selling a million copies of their first long play, "Bésame Pepita". However, when he performed a Spanish-language rendition of the German hit "Kriminal Tango", it proved to be very unpopular among tango fans, who misinterpreted the song and considered it an offense to tango. Billy Cafaro suffered repeated attacks from tango fans, so he moved to Spain. A native of this country, Andy Maciá recorded his own songs in Spanish, such as "Rock del vaquero", "Tú eres mi luna" and "Una motoneta" —the latter being an advertising jingle for Siam-Lambretta scooters, and possibly the first advertising jingle in Argentine history— aided by Horacio Malvicino's orchestra, who at that time called himself Don Nobody. Later, when he turned to tango in Europe, he would adopt another pseudonym, Alain Debray.
In July 1961, the multinational record company RCA hired a musician under the pseudonym Balder, who had appeared on the program Justa del Saber on Channel 7. A 45 RPM single was released with a rock song composed by Balder himself, "El rock del tom tom", the first Argentine song that can be classified without a doubt within the genre rockabilly. Shortly after, his Spanish-language composition "Zapatos de pom pom" was also released. The artist was Alberto Felipe Soria, known as Johnny Tedesco. The album sold half a million copies in a very short time, also becoming a radio hit. Tedesco developed a style heavily influenced by Elvis Presley, a blend of rock, rockabilly, and country, and established himself as a Spanish-language performer of his own compositions and international rock hits. "Presumida," "Un monto de amor," "Preciso tu amor esta noche," "Ocho días a la semana," "Coqueta" (his own composition), and "La plaga" are some of his interpretations that helped consolidate the rock genre in Argentina.
In August 1961, the multinational CBS, to counteract and contrast the success and the figure of Tedesco, promoted and edited its new artist Tony Vilar, who with his own songs in Spanish like the rockabilly "Rock de Fuego" and "Bailando", or versions of the Dúo Dinámico like "Quince años tiene mi amor" or "Diablito" by Neil Sedaka. Tony represented the typical son of Italian immigrants of the youth of the moment. He was the first Argentine to interpret the so-called slow rock or slow ballads, and his most important piece in this genre was the slow rock in Spanish "Y los cielos lloraron" with Frank Ferrer and his group (pseudonym of Waldo de Los Ríos). Their second album was released in 1962, featuring the singles "Despeinada", "Nada vale sin amor", and "Acomplejada". While its success was short-lived, it was quickly overshadowed by the dizzying emergence of Club del Clan.
At that time, Los Pick Ups, Horacio Ascheri's band, had emerged, recording their own songs like "Mi promesa" and "Es La Locura". Radio Antártida, the name that Radio América had at that time, presented a rock and roll program all day long from beginning to end, which included in its schedule the programs A Window to Success with Antonio Barrios, La Discoteca de Juan José with Juan José May, La Whiskería de Johnny Carel and Círculo Musical with Héctor Larrea.
Late 60s beat music The first few years of rock music in Argentina were confined to cover bands. In 1964, Argentina, like much of the rest of the world, was shaken by Beatlemania.A Very Brief Story of Argentine Rock www.elortiba.org (Spanish) Bands from that era are: The Seasons with Carlos Mellino and Alejandro Medina, Los Vip's group of Charly Leroy, Los In, band of and Amadeo Álvarez who performed some of their own songs, Sam & Dan (duo of the RCA that would enter with the new label "VIK La Nueva Generación"), Los Bestias (antecedent of Los Blue Men), Los Bishops and their continuation Los Jerks (famous for performing a cover of You Really Got Me, by The Kinks, with an initial formation that included Félix Pando and Hiacho Lezica, future members of La Joven Guardia, along with guitarist Richard Mochulske, who would later form Alta Tensión with Héctor Starc and Vitico Bereciartúa), The Snakes and its follow-up The Knacks (who recorded a single with two Beatles covers: "Yellow Submarine"/"Norwegian Wood") Telmo y Los Stones (closer to the classic sound of the fifties with an imitator of Elvis as a singer), Los Comanches, Billy Bond (spseudonym of the Italian Luciano Canterini, who performed accompanied by the Lew Quartet -of the guitarist Roberto Lew- or by the Gamba Trio -of the guitarist Juan "Gamba" Gentillini-), the Larkins (whose best known member currently would be Luis Alberto Spinetta) and many others.