Baby Faced Beauty () is a 2011 South Korean television series starring Jang Na-ra, Choi Daniel, Ryu Jin, and Kim Min-seo. It aired on KBS2 from May 2 to July 5, 2011 on Mondays and Tuesdays at 21:55 for 20 episodes. The drama is about an aspiring 34-year-old fashion designer who fakes her age to get a job in a fashion company.
The romantic comedy had kicked off with a viewership rating of around 6 percent, but gradually rose and surpassed the 15 percent mark. Originally slated for 18 episodes, it was extended by 2 more episodes due to its popularity. It ranked number one in its primetime timeslot for five consecutive weeks.
Synopsis 34-year-old So-young (Jang Na-ra), has lackluster education background (a mere high school degree) and bad credit history (due to her younger, spendthrift sister). After getting fired from a fabric factory she worked at for 14 years, she has trouble finding a new job. When her younger sister, So-jin (Oh Yeon-seo), rejects the offer of working at a fashion design company called "The Style", So-young decides to take her sister's place by pretending to be 10 years younger. Other than the specialty of turning ordinary materials into something special, her advantage is her babyface. In the workplace, she encounters Seung-il (Ryu Jin), the company president who eyes her with interest, and Jin-wook (Choi Daniel), a marketing director who falls in love with her without knowing that she is seven years older than him.
Cast Main Jang Na-ra as Lee So-young Choi Daniel as Choi Jin-wook Ryu Jin as Ji Seung-il Kim Min-seo as Kang Yoon-seo
Supporting The Style Design Company Hong Rok-gi as Manager Jang Ki-hong Son Hwa-ryung as Assistant Manager Jang Mi-soon Yoo Yun-ji as Park Na-ra Kim Mi-kyung as Director Baek Na Young-hee as Managing Director Hyun Ji-sook Yoo Tae-woong as Team Leader Kim Joon-soo
Extended
Oh Yeon-seo as Lee So-jin Hyun Young as Ji Joo-hee Yoon Hee-seok as Noh Yong-joon, So-young's uncle Ahn Seo-hyun as Ji Hyun-yi Kim Hye-ok as Jung-ok, So-young's mother Kim Kyu-chul as So-young's father Kim Bo-yoon as Kwon Hye-jung Park Chul-min as Sun-nam Lee Seung-hyung as Director Ahn Jung-nam Yoon Joo-sang as Jin-wook's father Geum Ho-suk as Min-ki Clara Lee as Chae Seul-ah Bang Min-ah as Hye-mi (cameo, ep 1 & 6) Jeon So-min as Lee Jin-hee (cameo) Park Sung-kwang (cameo) Jung Joo-eun
Ratings Episode #Original broadcast dateAverage audience shareTNmS RatingsAGB NielsenNationwideSeoul National Capital AreaNationwideSeoul National Capital Area 1 2 May 20115.8%6.5%6.1%6.8% 2 3 May 20116.8%7.3%6.3%7.0% 3 9 May 20119.5%10.8%9.0%10.0% 4 10 May 20118.9%9.9%9.6%10.6% 5 16 May 201110.3%11.8%10.6%11.4% 6 17 May 201112.0%13.5%11.9%12.4% 7 23 May 201110.5%12.1%12.1%13.1% 8 24 May 201112.0%14.2%12.8%14.1% 9 30 May 201110.8%11.9%11.0%12.2% 10 31 May 201112.0%13.5%12.5%13.9% 11 6 June 201113.3%15.2%13.4%15..1% 12 7 June 201115.3%16.5%15.5%17.0% 13 13 June 201115.2%17.1%15.2%16.4% 14 14 June 201114.4%16.4%15.8%17.5% 15 20 June 201115.1%18.0%14.4%15.5% 16 21 June 201113.8%15.7%14.6%15.9% 17 27 June 201114.3%15.9%14.0%14.7% 18 28 June 201114.9%16.9%15.1%15.8% 19 4 July 201115.1%16.3%15.9%16.7% 20 5 July 201116.6%18.1%16.2%16.5% Average 12.3% 13.9% 12.6% 13.6%
Awards 2011 KBS Drama Awards Excellence Award, Actress in a Miniseries – Jang Na-ra Excellence Award, Actor in a Miniseries – Choi Daniel
International broadcast It aired on Japanese cable channel KNTV from November 18, 2011 to January 27, 2012, with reruns on cable channel LaLaTV beginning June 25, 2014. It aired on Thailand on Workpoint TV beginning September 24, 2013.
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