ETV Network is a network of Telugu language news and entertainment satellite television channels in India. It is based in Hyderabad, Telangana, India. It also had some non Telugu-language satellite television channels. All non-Telugu satellite television channels were acquired by Reliance Industries-owned TV18 for ₹2,053 crore in FY 2014–15 and later rebranded.Network18 finishes Rs 2,053-cr deal to acquire ETV stakes
History Telugu language network
The Hyderabad daily newspaper Eenadu (Telugu for 'today') started its own Telugu language channel named Eenadu TV on 27 August 1995.
The flagship company ETPL launched four new television channels in November 2015 – namely ETV Life – a health and wellness channel, ETV Abhiruchi, a cookery channel, ETV Plus – an entertainment and reality channel, and ETV Cinema – a movie channel in Telugu language. In May 2014, ETV2 and ETV3 were renamed to ETV Andhra Pradesh and ETV Telangana respectively.
On 27 December 2018, the network launched ETV Plus HD, ETV Life HD, ETV Abhiruchi HD, and ETV Cinema HD.
Non-Telugu language TV assets The network also added regional channels in other Indian languages and built a large local news network using ETV brand after success in the Telugu-speaking region. Ramoji Group sold its non Telugu language TV assets to TV18 in January 2014 with a permission to use ETV brand name.
In March 2015, TV18's Viacom18 decided to rebrand all five non-Telugu language ETV regional general entertainment channels. ETV Marathi, ETV Gujarati, ETV Kannada, ETV Bangla and ETV Odia were rebranded into Colors Marathi, Colors Gujarati, Colors Kannada, Colors Bangla and Colors Odia, respectively.
In March 2018, non-Telugu language TV assets of TV18 still using the ETV brand were rebranded as part of the News18 network.
In April 2016, ETV network added three more regional news channels catering to the audience of Kerala, Tamil Nadu, Assam and North East under the brand name of News18. The channels are named News18 Kerala, News18 Tamil Nadu and News18 Assam-NE.
Owned channels On air channels ChannelLaunchedLanguageGenreVideo format ETV1995TeluguGeneral entertainmentSD+HD ETV Cinema2015Movies ETV PlusComedy ETV LifeDevotional & health SD ETV Music2026Music ETV Andhra Pradesh2014News ETV Telangana
Former channels Telugu language channels Channel Launched Rebanded Language Genre Video format Notes ETV Life HD20182020TeluguHealth & well-being HD ETV Abhiruchi HDFood & cookery ETV220032014NewsSDReplaced with ETV Andhra PradeshETV3April 2014May 2014Replaced with ETV TelanganaETV Abhiruchi20152026Food & LifestyleReplaced with ETV MusicETV Bal Bharat20212026 Hindi, English, Telugu, Kannada, Malayalam, Tamil, HindiKidsReplaced with ETV Sports Network
Non-Telugu language channels Channel Launched Rebranded/defunct Language Genre Video format NotesETV Rajasthan20002018HindiNewsSDAcquired by Network18 and rebranded as News18 RajasthanETV Uttar Pradesh Uttarakhand2002Acquired by Network18 and rebranded as News18 Uttar Pradesh UttarakhandETV Madhya Pradesh ChhattisgarhAcquired by Network18 and rebranded as News18 Madhya Pradesh ChhattisgarhETV Bihar JharkhandAcquired by Network18 and rebranded as News18 Bihar-JharkhandETV Haryana Himachal Pradesh2014Acquired by Network18 and rebranded as News18 PunjabETV Urdu2001UrduAcquired by Network18 and rebranded as News18 UrduETV Bangla20002015BengaliGeneral entertainmentAcquired by Viacom18 and rebranded as Colors BanglaETV News Bangla20142018NewsAcquired by Network18 and rebranded as News18 BanglaETV Gujarati20022015GujaratiGeneral entertainmentAcquired by Viacom18 and rebranded as Colors GujaratiETV News Gujarati20142018NewsAcquired by Network18 and rebranded as News18 GujaratiETV Marathi20002015MarathiGeneral entertainmentAcquired by Viacom18 and rebranded as Colors MarathiETV Odia2002OdiaAcquired by Viacom18 and rebranded as Colors OdiaETV News Odia20152018NewsAcquired by Network18 and rebranded as News18 OdiaETV Kannada20002015KannadaGeneral entertainmentAcquired by Viacom18 and rebranded as Colors KannadaETV News Kannada20142018NewsAcquired by Network18 and rebranded as News18 Kannada
Streaming service ETV Win is an over-the-top streaming service launched in November 2019. It has all the content from in-house production studios and television channels. In 2023, it has started producing and distributing original television shows and films under the label "ETV Win Originals".
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