Furniture Village Limited is a British furniture retailer. It has over fifty stores throughout the United Kingdom, the first of which was opened in Abingdon, and also sells online. The company is headquartered in Slough."Furniture Village Limited", Companies House. Retrieved 5 March 2011. It is the largest privately owned furniture chain in the United Kingdom. Their target market is the upper end of the price range for the moderately rich."Sofa so good: Furniture Village founder Peter Harrison has underpinned the success of his brand with lucrative property strategies. Christine Eade sits down for a chat.", Property Week, 9 July 2004. Their advertising has attempted to establish quality, rather than price, as the distinguishing point from competitors DFS."Furniture Village to emphasise quality.", Marketing, 29 June 2005.
History The company was established in 1989 by Peter Harrison and David Imrie in partnership with Cadogan Estates. Cadogan Estates sold its 70% stake in the chain to its management, led by Peter Harrison, in December 2001. In August 2002, Furniture Village bought three Conroys stores from the administrators to give it a presence in North East England."Conroys orders to be honoured.", Cabinet Maker, 16 August 2002. Also in 2002, the company launched an upmarket retail brand, the London Furniture Company,"Furniture Village boss quits amid ad review.", Marketing Week, 9 October 2003. but this was unsuccessful and closed in 2005."Upmarket test for Furniture Village.", Cabinet Maker, 11 November 2005.
Awards Furniture Village has won trade magazine Cabinet Maker's awards for small, medium and large retailer of the year. It won the National Interiors Retailer of the Year award for 2007."Meeting demands pays off.", Cabinet Maker, 26 January 2007. Furniture Village has won The National Bed Federation (NBF) award for Multiple Bed Retailer of the Year 2014/15. The award was presented at a gala dinner following the UK's largest bed exhibition, The Telford Bed Show, where the UK's leading bed retailers and suppliers were in attendance.
In June 2020, they won the Retail Family Business of the Year. The company was also named Bed Retailer of the Year 2020/2021 by the National Bed Federation. They have not won anything since.
References
External links Official website