Disney Networks Group Asia Pacific was a Hong Kong–based commercial broadcasting company operating multiple specialty television channels. The company was founded in 1991 by Hong Kong - Canadian businessman Richard Li.
Originally established by Hutchison Whampoa and later acquired by the original News Corporation, Star TV was once the most prominent satellite television broadcaster in Asia. On 20 March 2019, following Disney's acquisition of 21st Century Fox, Fox Networks Group Asia and Star India became a part of Disney, and Fox Networks Group Asia Pacific merged with the Disney Branded Television unit.
DNG Asia Pacific's channels were available in Southeast Asia, East Asia, South Asia, and the Middle East.
History Launch The company was originally registered to the Companies Registry of Hong Kong as Quford Limited on 31 August 1990. The company was renamed Hutchvision Channel Services Limited on 31 January 1991 before becoming Satellite Television Asian Region Limited () on 4 July 1991, or STAR. It was established by Hutchison Whampoa and was headed by Richard Li. Li is the son of Li Ka-Shing (founder of Cheung Kong, a subsidiary of which is Hutchison Whampoa).
Hutchvision's plan interfered in the development of Hong Kong's cable network, facing concerns that it would cause competition for both viewers and advertisers from other satellite and terrestrial networks. At the time, Wharf Holdings had a 28% stake, followed by Sun Hung Kai at 27%, Run Run Shaw's Shaw Brothers at 10% and US West and Belgium's Coditel at 25% each. As of September 1990, it had twelve transponders available on AsiaSat 1, but ending the lease before 31 December was a possibility. In December 1990, it had set a new deadline to start its services -7 the end of 1991. The initial plan outlined two to three channels in its initial phase, catering mainly to Hong Kong, Taiwan and Thailand, and carrying music and sports. The Asiasat-1 beam enabled the channels to be picked up by a potential audience of 2.3 billion viewers. There were talks of the Singapore Broadcasting Corporation holding shares in the company, with its main goal being delivering its programming abroad.
The company operated its television channels under a unified brand, Star TV (). The company's strategy was to target the top 5 percent of Asian elites who spoke English and had bought power to offer pan-Asian English programming. In its initial years, the channels were broadcast over AsiaSat 1, a communication satellite operated by Asia Satellite Telecommunications (a consortium of Hutchison Whampoa, China International Trust and Investment Corporation and Cable & Wireless Worldwide). Its digital electronic services were funded by Sony. Hutchvision itself owned one third of AsiaSat and Star TV used ten out of the twenty-four transponders in the AsiaSat 1 satellite.
The channels were able to reach from the Far East to the Middle East, broadcasting across 38 countries around the region.
Star TV's had five channels on their initial line-up: Star Sports, Star Music, Star News, Star Chinese and Star Entertainment; Star Entertainment was only available with a paid subscription.
On 1 October 1992, Star TV added Zee TV (which targeted Hindi-speaking audiences) from Zee Telefilms in India to its line-up.
In 1993, Goldman Sachs became the exclusive advisor to Hutchison Whampoa Limited and the Li family in their largest Asian media merger to date. In February 1993, Julian Mounter, former director-general of Television New Zealand, was appointed as president and Chief Executive of the company.Ilott, Terry "Mounter: prez, Hutchvision" Variety 8 February 1993 In March 1993, Star TV was partnered with Asia Business News. By that year, the service's advertisement bookings were extensive. While starting their pay-TV services, Julian Mounter — the chief executive and the president of HutchVision — stated that the company planned to launch the AsiaSat 2 satellite sometime in the subsequent two years. Mounter also signed agreements with four companies, mostly programme suppliers, stating that the company would have as many as six channels operating by April 1994. He also said that the programmes would include more English and Chinese movie channels, a business channel, a children's channel, a documentary channel, and another entertainment channel. With the launch of the new AsiaSat satellite, Star TV would have the capability to broadcast as many as one-hundred channels. In June 1993, Star TV and Wharf Cable signed a deal in which Hong Kong's new cable television provider would carry Star TV's channels."Wharf pacts with HutchVision" Variety 7 June 1993 However, the deal was terminated in February 1994 in a dispute between the two parties."Star TV drops Wharf pact" Reuters 28 February 1994 via Variety
Sale to News Corporation
Star TV's viewership across Asia increased over the years and it attracted advertisers, but the business was not turning a profit. The company was looking for an Anglophone partner for financial investments, along with additional English language programming and technical assistance. They were hoping to launch a pay-television system that would carry encrypted channels.
On 1 May 1993, Pearson approached Star TV's owners, seeking a partnership, and was expected to invest up to GBP 100 million. Pearson (which owned minor stake in British broadcasters BSkyB and Yorkshire-Tyne Tees Television at the time, and had just acquired Thames Television) was looking to expand its media business outside the UK, especially because the British laws at the time did not allow Pearson to expand more on UK television business. Pearson was looking for 66% of the company, but the deal was reported to have required the Hong Kong side to remain active shareholders, causing the deal to fall through. The initial negotiations with Rupert Murdoch were reported to have floundered after the Australian businessman demanded a controlling stake in the Hong Kong company. On the same day, Murdoch's News Corporation purchased 63.6% of Star TV for $525 million US dollars, half in cash, half in News Corporation's ordinary shares, blocking offers from Pearson. The deal came after News Corporation failed to acquire 22% of TVB because of regulatory issues.Tam, Luisa "News buys Star TV" South China Morning Post 27 July 1993 SCMP was owned by News Corporation at the time of announcement. News Corporation acquired the remaining 36.4% for US$299 million in July 1995.Kennedy, Sean "Mogul takes all of Star" South China Morning Post 19 July 1995"Murdoch Takes Over Star" Variety 24 July 1995 The Li family and Hutchison Whampoa would retain its shares in Hutchvision Hong Kong Limited, which uplinked Star TV's channels. With the money he made from the 1993 sale, Richard Li went on to establish Pacific Century Group.Courtney, Christine "Hong Kong Rich Kid Turns Asia on Its Headset : Media: Richard Li declines family job to found satellite-TV venture. Next goal is pan-Asian 'information exchange.'" Los Angeles Times 11 April 1994 It was later theorized by author Shiau Hong-chi that Murdoch's purchase of Star TV was based on a theory of media globalization, assuming that people across every nation and language would watch the same TV programmes, with the original plan for Star TV being to broadcast popular American shows to Asian audiences. However, the plan was unsuccessful, with Star TV being forced to invest heavily into producing local shows for their Asian audience.Shiau, Hong-chi. Animating the cute, the mean and the beautiful: the production and consumption of animation: Taiwan's struggles in the age of globalization. Saarbrucken [Germany]: VDM, Verlag Dr. Muller. 2008. On 1 August 1993, following News Corporation's takeover, Julian Mounter resigned as Chief Executive of the company. Sam Chisholm (head of BSkyB at the time) became acting Chief Executive of News Corporation before he was formally appointed.
On 26 July 1993, Star TV was purchased by Rupert Murdoch for US$525 million. This was Murdoch's most important acquisition since the debt-restructuring crisis in 1990. He also bought Hutchvision, Star TV's parent company.
As of 1993, Star TV's channel line-up consisted of MTV Asia, BBC World Service Television, a sports channel, an English-language entertainment channel, and a Chinese-language entertainment channel. It also planned to launch a movie channel in Chinese and Hindi later the same year. The Star TV network reached an estimate of 45 million viewers and was the only large satellite network to reach all of Asia. On 1 September 1993, in a speech Murdoch made in London coinciding with the start of Sky Multichannels and relayed to associates in Los Angeles, New York, Hong Kong and Sydney, Murdoch announced a plan to combine his synergies around the world to create a global network of television channels, as well as a potential partnership with TVB, who at the time had the largest Mandarin-language television library in the world.
In January 1994, James Griffiths resigned as a managing director, with Gary Davey becoming his successor. With the controversial removal of BBC World Service Television from the company's satellite television offerings for Northeast Asia in mid-April 1994 (see below), Star TV replaced the BBC channel with two channels; English-language film channel Star Movies and Chinese-language film channel Star Chinese Movies. The decision was made while Star TV was considering the launch of a documentary and educational channel that two companies had a joint-venture in.
In April 1994, Star TV formed a three-year partnership with Asia Television, made as Star TV struggled to be part of the Chinese-language programme battle with TVB. The joint-venture marked the beginning of their long-term cooperation. This agreement superseded the previous programme supply deal made in 1991. As part of the deal, Star TV acquired one-thousand hours annually of prime-time dramas and special programming dubbed in Mandarin Chinese. ATV would also provided dubbing and other facilities for the Star TV Network. The joint-venture co-produced fewer than 40 hours of quality dramas per year, broadcast simultaneously, with ATV showing the original programming in Cantonese in the British Hong Kong territory, and Star TV showing them in Mandarin Chinese. In addition, Star TV operated the Chinese Channel in competition to TVB. Star TV would go on to purchase a library of more than 570 Chinese films from the Golden Harvest Group and announced a deal for the production of more than 50 films in the next three years by Media Asia Film.
Star TV and Viacom (MTV) ended a partnership that supplied music television programming, so Star TV launched Channel V to replace the American brand. The Indian version launched on 23 May 1994, followed by 4 additional versions: Channel V International, Channel V Thailand, Channel V Korea, Channel V Japan. Versions in Mandarin Chinese, Vietnamese and Cantonese would later be added. Star TV split its satellite signal to both northern and southern beams, resulting in a change for both operations. The northern beam included Prime Sports, Channel V, Star Plus, Star Movies and Star Chinese Channel, while the southern beam had Prime Sports, Channel V, Star Plus, BBC WSTV, Zee TV and Zee Cinema. However, Star Sports' northern beam featured soccer and gymnastics, while the southern beam included cricket for Indian viewers. After the purchase of a 49.9% stake in Zee TV in early 1994, the northern beam launched Zee News and Zee Cinema.