The Coca-Cola Company has used various advertising slogans to market Coca-Cola since its inception in 1886. The company uses a combination of international advertising campaigns and national or regional campaigns. Following is a list of some of its slogans.
United States (also internationally) Slogans used by Coca-Cola in its home country the United States may also be used in other countries. 1886 – Drink Coca-Cola 1886 – Delicious and Refreshing 1905 – Coca-Cola revives and sustains. 1906 – The Great National Temperance Beverage. 1908 – Good til the last drop. 1910 – Whenever you see an Arrow think of Coca-ColaAdvertisement for Coca-Cola in Good Housekeeping magazine, August 1910, p. 5. 1917 – Three million a day. 1922 – Thirst knows no season. 1923 – Enjoy thirst. 1924 – Refresh yourself. 1925 – Six million a day. 1926 – It had to be good to get where it is.Brewer, Shirley. J. "It Had to Be Good to Get Where It Is". Chiron Review. 2016;(103):17. Accessed September 11, 2025. via EBSCO. 1927 – Pure as Sunlight. 1927 – Around the corner from anywhere. 1928 – Coca-Cola ... pure drink of natural flavors. 1929 – The pause that refreshes. 1932 – Ice-cold sunshine. 1937 – America's Favorite Moment 1938 – The best friend thirst ever had. 1938 – Thirst asks nothing more. 1939 – Coca-Cola goes along. 1939 – Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola 1941 – Coca Cola is Coke 1942 – The only thing like Coca-Cola is Coca-Cola itself. 1944 – How about a Coke? 1945 – Passport to refreshment. 1947 – Coke knows no season. 1948 – Where There's Coke There's Hospitality. 1949 – Along the Highway to Anywhere. 1952 – What you want is a Coke. 1954 – For people on the go. 1956 – Coca-Cola...makes good things taste better. 1957 – Sign of good taste. 1958 – The cold, crisp taste of Coke. 1958 – Coca-Cola refreshes you best. 1959 – Be Really Refreshed, with a related jingle performed by The McGuire SistersCiafone, Amanda (2019). "Advertising a New Generation". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16. 1963 – Things go better with Coke, with a related jingle performed by The Limeliters. 1969 – It's the Real Thing.Ciafone, Amanda (2019). "The Real Thing". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16. 1971 – "I'd Like to Buy the World a Coke", with a related song by The New SeekersCiafone, Amanda (2019). "The Voice to Teach the World to Sing". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16. 1975 – Look up, America. 1976 – Coke adds life. 1979 – Have a Coke and a smile, see the related commercial "Hey Kid, Catch!" 1982 – Coke is it! 1985 – America's real choice 1985 – We've Got a Taste for You 1986 – Red, White & You, for Coca-Cola Classic 1986 – Catch the Wave, for New Coke 1987 – Can't Beat the Feeling 1989 – Official Soft Drink of Summer 1991 – Can't Beat The Real Thing. 1993 – Always Coca-Cola.Ciafone, Amanda (2019). "Life As It Should Be". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16. 1995 – Always and Only Coca-Cola; secondary radio jingle 1998 – Born to be red. 1998 – Coca-Cola always the real thing! (UK) 1999 – Coca-Cola. Enjoy.Harris, Michael S. "Institutional brand personality and advertisements during televised games". New Directions for Higher Education. 2009 (148): 24. doi:10.1002/he.365. 2001 – Life tastes good 2003 – Coca-Cola...Real. 2005 – Make It Real. 2006 – The Coke side of life 2009 – Open Happiness 2016 – Taste the Feeling, with a song by Avicii and Conrad SewellRoderick, Leonie. "Coca-Cola slogan likeness is 'unfortunate' says Cadbury". Marketing Week (Online Edition), 01419285, 4/5/2016 2020 – Turn Up Your Rhythm 2020 – Together Tastes Better 2020 – Open like never before 2021 – Real Magic
Australia and New Zealand Coca-Cola has been in Australia since 1938, was introduced in New Zealand soon afterwards. 1961 – Be refreshed 1964 – Things go better with Coke 1972 – It's the real thing 1977 – Coke adds life 1980 – Smile 1982 – Coke is it! 1989 – You Can't Beat the Feeling 1993 – Always Coca-Cola 2000 – Coca-Cola. Enjoy. 2001 – Life tastes good 2004 – Coca-Cola...Real. 2007 – The Coke side of life 2010 – Open Happiness 2011 – Share a Coke 2016 – Real Taste. Uplifting Refreshment 2016 – Taste The Feeling 2018 – Kia ora, mate (Greetings Mate or Greetings Death in te reo Maori) 2020 – Together Tastes Better 2021 – Real Magic
Czech Republic Coca-Cola was first bottled in Czechoslovakia in 1971. 1982 – (Coke is it!) 1990 – (The Real Thing!) 1994 – (Always Coca-Cola) 1995 – (Refreshment you have yet to experience!), for Coca-Cola Light 1996 – (Live differently!), for Coca-Cola Cherry 1996 – (Coca-Cola, the real Christmas refreshment) 1997 – (Coca-Cola is good with Food) 1997 – (Surprise under every cap) 1997 – (The real Christmas refreshment) 1998 – (Quenches thirst, refreshes mind) 1998 – (Just for the feeling), for Coca-Cola Light 200x – (Real taste. Zero sugar), for Coca-Cola Zero 2000 – (Enjoy!) 2001 – (Enjoy the real Christmas refreshment) 2002 – (A taste the whole world loves) 2002 – (Refresh yourself in one shot!) 2003 – (Chihuahua! Together on one wave!) 2003 – (The real Christmas refreshment) 2004 – (Always Refreshes) 2006 – (Enjoy life with happiness) 2006 – (Irresistible taste), for Coca-Cola Light 2007 – (Share the Christmas Spirit) 2008 – (Christmas with taste) 2009 – (Open Happiness) 2012 – (Real taste. Zero sugar. Possible?), for Coca-Cola Zero 2016 – Taste the Feeling 2021 – Real Magic 2023 – Recipe for Magic
Egypt
1951 – Moment of Relaxation...benefits thousands of EgyptiansCiafone, Amanda (2019). "Multi-nation-al: Coca-Cola Pitches Itself as National Economic Development". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16. 1951 – The Pause that Refreshes...benefits thousands of Egyptians
Germany
194x – (Take a break) 1976 – (Coke Adds Life) 2023 – Recipe for Magic
Hungary Coca-Cola began operating in Hungary in 1968. 1989 – (You Can't Beat the Feeling) 1993 – (Always Coca-Cola) 1996 – (Coca-Cola. Enjoy) 2001 – (Living is good) 2006 – (The Coke Side of Life) 2009 – (Open Happiness) 2016 – (Taste the Feeling) 2023 – Recipe for Magic
India Coca-Cola was first sold in India in 1956. However, the company left India in 1977 after the government required the submission of its formula. Coke returned to India in 1993 as Coca-Cola India. 1956 – Refresh Yourself (, Drink with pride) 1971 – Things Go Better with Coke 1993 – Life Ho To Aisi (Life As It Should Be) 200x – (, Coca-Cola enjoy!) 2002 – (Thanda matlab Coca-Cola!) (Cold drink means Coca-Cola!)Ciafone, Amanda (2019). "Cold Drink Means Coca-Cola". Counter-Cola: A Multinational History of the Global Corporation. University of California Press. Retrieved 2025-09-16. 200x – 200x – 2009 – Taste The Feeling 2009 – Open Happiness 20xx – 2011 – Burrrrrrrrr! 201x – (Coke opens, the conversation starts) 201x – 201x – Say it with Coke! 2021 – Real Magic 2023 – Recipe for Magic
Indonesia and Malaysia 1970 – Minumlah Coca-Cola (Drink Coca-Cola) 1982 – Coca-Cola Tentu! (Indonesia) (Coca-Cola is it!) 1982 – Tentulah Coca-Cola (Malaysia) (Coca-Cola is it!) 1990 – Nikmatnya Tak Terhingga! (You Can't Beat the Feeling) 1993 – Always Coca-Cola 1996 – Semangat Coca-Cola (Coca-Cola Enjoy) 2003 – Rasakan Semangat Hidup (Life Tastes Good) 2003 – Segarkan Harimu (Refresh Your Day) 2004 – Segarnya Mantap (Feel Refreshed) 2006 – Rasakan Hidup ala Coca-Cola (Feel Alive on The Coke Side of Life) 2007 – Hidup ala Coca-Cola (Live on the Coke Side of Life) 2008 – Brrr... Hidup ala Coca-Cola (Brrr... Live on The Coke Side of Life) 2008 – Coca-Cola Zero no sugar (Great Taste, Zero Sugar), for Coca-Cola Zero 2009 – Buka Coca-Cola, Buka Semangat Baru (Open Coca-Cola, Open Happiness) 2009 – Buka Semangat Baru (Open Happiness) 2010 – Segarkan Semangatmu (Refresh Your Spirit) 2015 – Nikmati Coca-Cola Bersama (Share a Coke) 2015 – Nikmati Segarnya Coca-Cola Bersama (Share a Coke) 2016 – Rasakan Momennya (Feel The Moment) 2017 – Coca-Cola Brrr... Rasakan Momennya (Coca-Cola Brrr... Feel The Moment) 2017 – Buka Momennya (Open The Moment) 2017 – Rasai Semangatnya 2020 – Hidupkan Semangatmu (Live on Your Spirit) 2020 – Hidupkan Rentakmu (Live Your Beat) 2020 – Bersama Berasa Lebih (Together Tastes Better) 2021 – Rasakan Keajaiban (Real Magic' or 'Feel The Magic) 2023 – Recipe for Magic
Israel 1989 - (You Can't Beat the Feeling) 1994 - (Always Coca-Cola) 2007 – (, Love the Life) 2016 – (, The Taste of Life) 2021 – Real Magic 2023 – Recipe for Magic
Italy Coca-Cola was first imported into Italy in 1926. 1959 – Il miglior Ristoro (Coca-Cola refreshes you best) 1963 – Tutto va meglio con Coca Cola (Things go better with Coke) 1970 – Coca Cola da più vita (The Real Thing) 1982 – Coca-Cola di più (Coke is it) 1986 – Catch the Wave 1987 – Sensazione unica (You can't beat the feeling) 1993 – Sempre Coca-Cola (Always Coca-Cola) 2000 – Enjoy Coca-Cola 2001 – Life tastes good 2006 – Taste the coke side of life 2007 – Make every drop count 2008 – Vivi il lato Coca Cola della vita (Long live the Coca-Cola side of life) 2009 – Stappa la felicità (Open Happiness) 2009 – Vivi la musica e accendi l'estate (Experience music and light up the summer) 2010 – Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola) 2016 – Taste The Feeling 2021 – Real Magic 2023 – Recipe for Magic
Japan Coca-Cola was first sold in Japan in 1914 as an expensive import, but it did not start bottling there until 1957. 1957 – Skatto sawayaka (Very Refreshing) 1962 – (, Sparkling and refreshing Coca-Cola) 1971 - The Real Life 1976 – Come on in. (Drink) Coke. 1980 – Yes Coke Yes 1985 – Coke is it. 1987 – I feel Coke. 1991 – (, A moment that refreshes) 1993 – Always Coca-Cola 1996 – Enjoy 2001 – No Reason 2004 – Special Magic 2006 – The Coke Side of Life 2010 – Open Happiness 2012 – Refreshing & Uplifting 2016 – Taste The Feeling 2021 – Real Magic 2023 – Recipe for Magic
Latin America 1929 – (The Pause That Refreshes) 1944 – La Invitación Universal...¡Tomemos una CocaCola! (The Universal Invitation...Let's Drink a Coke!) 1952 – (Columbia) 1959 – (Coca-Cola Refreshes You Best) 1963 – (Things Go Better With Coke) 1969 – (The Spark of Life), translation of the "It's The Real Thing" campaign 1976 – (Coke gives more life) 1979 – (Coke and a Smile) 1982 – / (Chile) (Coke is it) 1987 – / (Mexico) (You Can't Beat the Feeling) 1993 – (Always Coca-Cola) 2000 – (Live It) 2003 – (Life Tastes Good) 2003 – (Coca-Cola, Real) 2006 – (The Coke Side of Life) 2008 – (Spreading Happiness since 1886) 2008 – (The Coke Side of Life) 2009 – (Open Happiness) 2015 – Comparte una Coca-Cola (Share a Coke) 2016 – (Taste the Feeling) 2016 – Sentí el sabor (Feel the taste), in Argentina 2021 – (Real Magic) 2023 – (We are many), in Argentina, Chile, Colombia, and Mexico 2023 – Receta Mágica (Recipe for Magic) 2024 – Juntos en Todas (Together in every situation), in Argentina
Pakistan (Only Coca Cola makes everyone happy) 2009 – (Open Happiness) (Eat Drink Live) (Come Eat Together) (Drink in Excitement) (Fun of every Moment) (O Tyrant! Feed me Coca-Cola) 2017 – (Taste The Feeling) 2021 – Real Magic 2023 – Recipe for Magic
Philippines Coca-Cola began bottling in the Philippines in 1938, its first expansion into Asia. 1952 – 25 Years of Service in the Philippines 1954 – Ice Cold Coca Cola 1971 – I'd Like To Buy The World A Coke