Dreamfarm (The Dream Farm Pty Ltd) is a design company headquartered in Brisbane, Australia. Founded in Australian Capital Canberra in 2003, Dreamfarm's range includes innovative kitchenwares and homewares, with potato masher Smood the best-selling product.
The company won its first Red Dot Design Award in March 2010 for "Clongs", click-lock sit up tongs, a design which includes resting points so that the working end of tongs does not come into contact with a bench surface.
History
Dreamfarm was founded in 2003 by the then 22-year-old Alexander Gransbury. The company's first product was the coffee grind knockbox, Grindenstein. Feeling frustrated with no easy way to dispose of the used coffee grinds from his home espresso machine, Gransbury built the first ever Grindenstein prototype out of a PVC pipe and a construction bolt. Within twelve months, Grindenstein – now made out of ABS plastic and Santoprene rubber – was being sold in selected retail stores around Australia, while still being built at Gransbury's family residence in Canberra. By the end of 2005, Grindenstein was being sold nationally and internationally.
Dreamfarm's production was moved offshore in 2006, so the company could continue to meet the increasingly high demand and provide products of an optimum quality. From there it was able to concentrate on designing and producing more products and extending the range.
Dreamfarm Europe BV was launched to sell directly to European retailers in June, 2006. Due to the fall of the Euro against the US dollar and increasing costs of freight and holding stock in The Netherlands, Dreamfarm Europe BV was closed in June, 2017.
In 2007, Dreamfarm secured distribution agencies in Canada, the US and New Zealand.
As the company continued to expand, the need to be based in a larger city became apparent. It relocated its headquarters to Brisbane, Queensland, in January 2008. To sell directly to the expanding USA market, Dreamfarm Inc was established as wholly owned distributor in May 2008 and Dreamfarm Australia Pty Ltd followed in 2013. Both subsidiaries run their own local warehouses to service retail stores and internet consumers. Their local sales and support staff manage teams of external sales representatives who call on over 1200 and 400 retail stores in the US and Australia respectively.
Dreamfarm is currently distributed in 23 countries worldwide, including France, Norway, Switzerland, Japan, Israel, Denmark, Ireland, the Philippines, South Africa and the United Kingdom. The UK is Dreamfarm's largest market (outside of Australia and the United States).
Products
The following is a list of Dreamfarm products, the year they were introduced and a brief description:
Year Product Description Design Awards 2003 Grindenstein Coffee grind knockbox and recycling station 2007 Scizza Flat-based scissor for cutting pizza, pastry and fabric and protecting the cutting surface 2008 Smood Spring-based potato masher 2008 Gripet Mountable note holder 2009 Vebo Silicone vegetable steamer and boiler 2009 Jot Suction-cap hook2009 Spink Beverage spill-saver 2009 Oni Spreading, cutting and slicing all-in-one sandwich knife 2010 Clongs Button-lock tongs that sit up off the benchRed Dot Design Award 2010 2010 Supoon Scraping cooking spoon that sits up off the benchGourmet Gold Best in Show 2018 2010 Teafu Silicone pump-action tea infuser 2010 Chobs Chopping board attachments that lift the board up and let you chop on both sides 2010 Chopula Chopping, scraping spatula that sits up off the benchBest of the Best Red Dot Design Award 2011 2010 Tapi Tap attachment that converts a tap into a drink fountainRed Dot Design Award 2011 2011 Membo Mountable 7-day job reminder 2011 BBQ Clongs Button-lock tongs that sit up off the bench, with barbecue-friendly tips2011GarjectSelf-cleaning garlic pressiF Award 2012, Australian International Design Award (Best in Category) 2012, Good Design Award 20122011TemjiShower temperature dials2012Stainless Steel ChopulaSit up chopping spatula made from stainless steel2012Mini SupoonJar scraping spoon that sits up off the benchgia Finalist 2013, Gourmet Catalog Most Innovative Product 20202013Garject LiteNylon version of award-winning self-cleaning Garject garlic press2013OnpotPot lid restgia Finalist 20142014SavelFlexible food savergia Finalist 20152015LevoonsSet of four self-levelling measuring spoonsGood Design Award 20152015LevupsSet of four self-levelling measuring cups2016SpadleServing spoon that turns into a ladle2016Holey SpadleSlotted spoon that turns into a slotted ladle2016Set of the BestEssential hand tool gift set. Includes Spadle, Holey Spadle, Chopula, Supoon and Mini Supoon2017SpindrySpin dry toilet brushgia Finalist 2018, Good Design Gold Award 20182017FledgeFlip up edge cutting boardgia Winner 2018, Good Design Gold Award 20182017LevoopAdjustable volume, self-levelling scoopRed Dot Design Award 20182018Bamboo FledgeTri-ply, dishwasher safe Bamboo flip up edge cutting board2019OrtwoOne handed or two pepper grinderRed Dot Design Award 2019, Good Design Gold Award 2019, gia Winner 2019, Gourmet Catalog Most Innovative Product 20202019Ortwo LiteNylon version of award-winning one handed or two pepper grinder2020OrlidStackable spice jar with a double lid that opens to shake or scoop with the press of a buttonRed Dot Design Award 2020, Good Design Gold Award 20202020SpinaColander that turns into an in-sink salad spinnerGood Design Best in Category Award 20202020KneedNever-rust, spreading knife2020KnibbleNon-stick cheese knife with built in fork for nibbles and beechwood handle2020Knibble LiteNon-stick cheese knife with built in fork for nibbles and plastic handle2024OzestConcave speed zester that instantly cleans itself with the push of a button.Kitchen Hand Tools + Cutlery Award by the Global Honorees of the IHA Global Innovation Awards (gia) for Excellence in Product Design
References Tri-ply, dishwasher safe Bamboo flip up edge cutting board Kitchen wizard Alexander Gransbury creates a stir – The Courier-Mail Article – 25 January 2009 Brits gobble up Australian products and ideas – The Courier-Mail Article – 25 January 2009 Young guns make their mark on business – Dynamic Business Article – 28 October 2009 My lightbulb moment – Virgin Blue Voyeur Magazine Article – September 2009 – p42 Canberra companies kick goals in Ireland – ACT Chief Minister Jon Stanhope Media Release – 14 October 2005 The Amazing Gadget That Will Solve All Your Nutella Problems – LADBible – 16 February 2018 http://www.couriermail.com.au/business/dreamfarm-brisbane-business-inventing-cool-kitchen-utensils/news-story/55ce14c95759a534190bd12e19d17850 – The Courier Mail Article – 1 February 2017 IHA Presents gia Awards for Product Design – Home Furnishing News – 3 March 2019 Dreamfarm Kicks Off Crowdfunding Campaign For Pepper Mill – HomeWorld Business – 24 October 2018 A cutting board that's a cut above – The Boston Globe – 7 January 2019 THE ORTWO ‘SINGLEHANDEDLY’ CHANGES HOW WE CRUSH PEPPER! – Yanko Design – 23 November 2018 Orlid Spice Jar Debuts From Dreamfarm – Gourmet Insider – 25 September 2020 Dreamfarm’s Spina, Orlid Kitchen Gadgets Win Good Design Awards – Home World Business – 18 September 2020
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