WMSO (1240 AM) is an urban adult contemporary formatted broadcast radio station licensed to Southaven, Mississippi, serving Metro Memphis. WMSO is owned by Flinn Broadcasting, and operated under an LMA by ER Entertainment.
History On May 13, 2019, WMSO changed its format from southern gospel to urban oldies, branded as "Memphis Soul 104.1".Memphis Soul 104.1 Debuts Radioinsight - May 14, 2019
On June 8, 2020, WMSO changed its format from urban oldies to classic hip hop, branded as "Bumpin 104.1".Memphis is Bumpin' Again Radioinsight - June 8, 2020
On November 13, 2023, WMSO changed its format from urban adult contemporary and gospel to Regional Mexican, branded as "El Gallo 104.1".El Gatto Arrives in Memphis Radioinsight - November 13, 2023
On June 1, 2024, WMSO changed its format from Regional Mexican to urban adult contemporary, branded as "Power 104.1 The Source".A New Source For 104.1 Memphis Radioinsight - June 2, 2024
FM translator WMSO programming is relayed to an FM translator, which gives the listener the choice of FM with higher quality stereophonic sound. The translator is owned by Arlington Broadcasting Company.
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