Propaganda is a form of mass communication that is primarily used to influence an audience and persuade them to further an agenda. Propaganda may not be objective and often selectively presents facts to encourage a particular perception, or uses loaded language to produce an emotional rather than a rational response to the information presented. Propaganda can be found in a wide variety of different contexts.
Beginning in the twentieth century, the English term propaganda became associated with a manipulative approach, but historically, propaganda had been a neutral descriptive term of any material that promotes certain opinions, ideologies, or concepts.
A wide range of materials and media are used for conveying propaganda messages, which changed as new technologies were invented, including paintings, cartoons, posters, pamphlets, films, radio shows, TV shows, and websites. More recently, the digital age has given rise to new ways of disseminating propaganda, for example, in computational propaganda, bots and algorithms are used to manipulate public opinion, e.g., by creating fake or biased news to spread it on social media or using chatbots to mimic real people in discussions in social networks.
Etymology
Propaganda is a modern Latin word, the neuter plural gerundive form of , meaning 'to spread' or 'to propagate', thus propaganda means the things which are to be propagated. Originally this word derived from a new administrative body (congregation) of the Catholic Church created in 1622 as part of the Counter-Reformation, called the Congregatio de Propaganda Fide (Congregation for Propagating the Faith), or informally simply Propaganda. Its activity was aimed at "propagating" the Catholic faith in non-Catholic countries.
From the 1790s, the term began being used also to refer to propaganda in secular activities. The word gained its modern sense of "propagating information to spread a cause or movement" in 1929.
Non-English cognates of propaganda as well as some similar non-English terms retain neutral or positive connotations. For example, in official party discourse, xuanchuan is treated as a more neutral or positive term, though it can be used pejoratively through protest or other informal settings within China.
Definitions
Historian Arthur Aspinall observed that newspapers were not expected to be independent organs of information when they began to play an important part in political life in the late 1700s, but were assumed to promote the views of their owners or government sponsors.Arthur Aspinall, Politics and the Press 1780-1850, p. v New York: Barnes and Noble Books (1949) In the 20th century, the term propaganda emerged along with the rise of mass media, including newspapers and radio. As researchers began studying the effects of media, they used suggestion theory to explain how people could be influenced by emotionally-resonant persuasive messages. Harold Lasswell provided a broad definition of the term propaganda, writing it as: "the expression of opinions or actions carried out deliberately by individuals or groups with a view to influencing the opinions or actions of other individuals or groups for predetermined ends and through psychological manipulations."Ellul, Jacques (1965). Introduction by Konrad Kellen in Propaganda: The Formation of Men's Attitudes, pp. xi–xii. Trans. Konrad Kellen & Jean Lerner from original 1962 French edition Propagandes. Knopf, New York. (1973 edition by Vintage Books, New York). Garth Jowett and Victoria O'Donnell theorize that propaganda and persuasion are linked as humans use communication as a form of soft power through the development and cultivation of propaganda materials.
In a 1929 literary debate with Edward Bernays, Everett Dean Martin argues that, "Propaganda is making puppets of us. We are moved by hidden strings which the propagandist manipulates." In the 1920s and 1930s, propaganda was sometimes described as all-powerful. For example, Bernays acknowledged in his book Propaganda that "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of."
NATO's 2011 guidance for military public affairs defines propaganda as "information, ideas, doctrines, or special appeals disseminated to influence the opinion, emotions, attitudes, or behaviour of any specified group in order to benefit the sponsor, either directly or indirectly". More recently the RAND Corporation coined the term firehose of falsehood to describe how modern communication capabilities enable a large number of messages to be broadcast rapidly, repetitively, and continuously over multiple channels (like news and social media) without regard for truth or consistency.
History
Propaganda has existed since the beginning of recorded history. In the New Kingdom of Egypt, the state utilized a "Clean Victory" ideology to prioritize the preservation of Maat (cosmic order) over factual military reporting. Temple reliefs sanitized warfare by omitting violence against non-combatants, portraying the Pharaoh as a disciplined protector rather than a chaotic aggressor. This was exemplified by Ramesses II, who reframed the Battle of Kadesh, a stalemate, as a divine personal victory. To visually reinforce this authority, artists used hierarchical scaling to depict the king as a giant among men, utilizing motifs like the "smiting of the enemy" to symbolize the Pharaoh's triumph over chaos.
The Behistun Inscription ( BCE) detailing the rise of Darius I to the Persian throne is viewed by most historians as an early example of propaganda. Another striking example of propaganda during ancient history is the last Roman civil wars (44–30 BCE) during which Octavian and Mark Antony blamed each other for obscure and degrading origins, cruelty, cowardice, oratorical and literary incompetence, debaucheries, luxury, drunkenness, and other slanders. This defamation took the form of uituperatio (Roman rhetorical genre of the invective) which was decisive for shaping the Roman public opinion at this time. Another early example of propaganda was from Genghis Khan. The emperor would send some of his men ahead of his army to spread rumors to the enemy. In many cases, his army was actually smaller than his opponents'.
Holy Roman Emperor Maximilian I was the first ruler to utilize the power of the printing press for propaganda – in order to build his image, stir up patriotic feelings in the population of his empire (he was the first ruler who utilized one-sided battle reports – the early predecessors of modern newspapers or neue zeitungen – targeting the mass.) and influence the population of his enemies. Propaganda during the Reformation, helped by the spread of the printing press throughout Europe, and in particular within Germany, caused new ideas, thoughts, and doctrine to be made available to the public in ways that had never been seen before the 16th century. During the era of the American Revolution, the American colonies had a flourishing network of newspapers and printers who specialized in the topic on behalf of the Patriots (and to a lesser extent on behalf of the Loyalists). Academic Barbara Diggs-Brown conceives that the negative connotations of the term "propaganda" are associated with the earlier social and political transformations that occurred during the French Revolutionary period movement of 1789 to 1799 between the start and the middle portion of the 19th century, in a time when the word started to be used in a nonclerical and political context.
The first large-scale and organised propagation of government propaganda was occasioned by the outbreak of the First World War in 1914. After the defeat of Germany, military officials such as General Erich Ludendorff suggested that British propaganda had been instrumental in their defeat. Adolf Hitler came to echo this view, believing that it had been a primary cause of the collapse of morale and revolts in the German home front and Navy in 1918 (see also: stab-in-the-back myth). In Mein Kampf (1925) Hitler expounded his theory of propaganda, which provided a powerful base for his rise to power in 1933. Historian Robert Ensor explains that "Hitler...puts no limit on what can be done by propaganda; people will believe anything, provided they are told it often enough and emphatically enough, and that contradicters are either silenced or smothered in calumny."Robert Ensor in David Thomson, ed., The New Cambridge Modern History: volume XII The Era of Violence 1890–1945 (1st edition 1960), p 84. This was to be true in Germany and backed up with their army making it difficult to allow other propaganda to flow in. Most propaganda in Nazi Germany was produced by the Ministry of Public Enlightenment and Propaganda under Joseph Goebbels. Goebbels mentions propaganda as a way to see through the masses. Symbols are used toward propaganda such as justice, liberty, and one's devotion to one's country. World War II saw continued use of propaganda as a weapon of war, building on the experience of WWI, by Goebbels and the British Political Warfare Executive, as well as the United States Office of War Information.Fox, J. C., 2007, "Film propaganda in Britain and Nazi Germany: World War II cinema.", Oxford:Berg.
In the early 20th century, the invention of motion pictures (as in movies, diafilms) gave propaganda-creators a powerful tool for advancing political and military interests when it came to reaching a broad segment of the population and creating consent or encouraging rejection of the real or imagined enemy. In the years following the October Revolution of 1917, the Soviet government sponsored the Russian film industry with the purpose of making propaganda films (e.g., the 1925 film The Battleship Potemkin glorifies Communist ideals). In WWII, Nazi filmmakers produced highly emotional films to create popular support for occupying the Sudetenland and attacking Poland. The 1930s and 1940s, which saw the rise of totalitarian states and the Second World War, are arguably the "Golden Age of Propaganda". Leni Riefenstahl, a filmmaker working in Nazi Germany, created one of the best-known propaganda movies, Triumph of the Will. In 1942, the propaganda song Niet Molotoff was made in Finland during the Continuation War, making fun of the Red Army's failure in the Winter War, referring the song's name to the Soviet's Minister of Foreign Affairs, Vyacheslav Molotov. In the US, animation became popular, especially for winning over youthful audiences and aiding the U.S. war effort, e.g., Der Fuehrer's Face (1942), which ridicules Hitler and advocates the value of freedom. Some American war films in the early 1940s were designed to create a patriotic mindset and convince viewers that sacrifices needed to be made to defeat the Axis powers.Philip M. Taylor, 1990, "Munitions of the mind: A history of propaganda", Pg. 170. Others were intended to help Americans understand their Allies in general, as in films like Know Your Ally: Britain and Our Greek Allies. Apart from its war films, Hollywood did its part to boost American morale in a film intended to show how stars of stage and screen who remained on the home front were doing their part not just in their labors, but also in their understanding that a variety of peoples worked together against the Axis menace: Stage Door Canteen (1943) features one segment meant to dispel Americans' mistrust of the Soviets, and another to dispel their bigotry against the Chinese. Polish filmmakers in Great Britain created the anti-Nazi color film Calling Mr. Smith (1943) about Nazi crimes in German-occupied Europe and about lies of Nazi propaganda.